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Creative Automation
What-is-a-Creative-Management-Platform
What is a Creative Management Platform (CMP) | Vendor Guide

Introduction What is a Creative Management Platform? Factors to Consider before Choosing a Creative Management Platform Vendor How Do High-Growth Companies Leverage CMP to Run High-Converting Campaigns Across Different Channels?  What Questions to Ask your CMP Vendor and What to...

October 26, 2021
Creative AutomationMarketing
Creative-Marketing-Streamlined-by-Automating-Ad-Creation
How Automating Ad Creation Aids Creative Marketing

Great marketing campaigns need great visuals. Visuals have stopping power and convey brand messaging, and creativity is key to an ad’s success.  But creative marketing takes a back seat when your company caters to dozens of markets with multiple offerings....

May 11, 2022
Creative AutomationDesignMarketing
Why-Marketing-Design-Software-Represents-a-Generational-Leap
Why Marketing Design Software Represents a Generational Leap for Online Advertising Success

Let’s face it: Adobe is to marketing design what Colgate or Xerox have been to toothpaste and photocopy respectively! Without Photoshop or Illustrator, would marketers be able to create the stunning banner ads we see every day in our social...

May 10, 2022
AdvertisingCreative Automation
3-Ad-Automation-Strategies-That-Will-Take-your-Conversion-Rate.
Ad Automation Strategies That Help Digital Marketing Ads Convert 

Do you practically live on Facebook, setting up ad budgets and tweaking targeting strategies all the time? Well, you may not need to spend nearly as much time on it soon. The reason is Facebook is beta-testing new ad automation...

May 6, 2022
AdvertisingDesign
Elements and Principles of Ad Design: Experiments and Best Practices

There is a science in the art of ad design because people interact with the world mainly through visuals. Let’s rewind for some context.   There is constant debate over the processing capacity of the human mind. Some say it’s 4...

April 29, 2022
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