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Category: Business

Business
Demystifying constructive disruption – The key to scaling the creative content gap

To scale the creative content gap brands need to embrace constructive disruption. For the most part, what makes it even more intriguing is the timing. The unforeseen chaos we're all forced to live through as individuals and as professionals. Marketing...

September 15, 2020
Business
7 ways creative automation can help reduce creative production costs

Creative automation has revolutionized the way businesses and marketers solve the challenge of creative content production. By implementing software that owns the high-volume creative assets creation, you won't just decrease the campaign turn around time but also free up teams...

September 10, 2020
Business
11 Essential Remote Working Tools for Your Team

The coronavirus pandemic has made remote working the norm for businesses everywhere. However, despite this unprecedented disruption in the workplace caused by COVID-19, the silver lining is that business leaders have developed heightened sensitivity for the workforce. In fact, the...

August 19, 2020
Business
Cocacola worldwar
How e-commerce leaders are tackling the Coronavirus crisis to win in the long run

The ongoing coronavirus crisis & its effects on business caught me reminiscing on the crisis of the past. During World War II, Coca-Cola President Robert Woodruff had a bottle of Coca-Cola sent to every American soldier. This was regardless of...

March 26, 2020
Business
lumen5 or rocketium which is better?
Lumen5 vs Rocketium: What should I use?

With several video making solutions available online, selecting the right one for your needs is a challenging task. In this article, I'll breakdown the features that Rocketium and Lumen5 have to offer. I'm comparing only two paid plans for both...

February 14, 2018
Business
Introducing the Notes feature

Usually while making videos, I first make a script. I determine the flow, the media assets and the text to use in this script. Then I decide the number of scenes the video requires, and the number of captions to...

February 13, 2018
Business
Video Workshop at 91 Springboard

Conducted on 21st September, 2017 in Bengaluru, India Rocketium conducted a video workshop at 91 Springboard this September. The workshop revolved around these 3 topics: Shift in how content is consumed What can start-ups do with videos? Myths and fears...

September 26, 2017

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