With several video making solutions available online, selecting the right one for your needs is a challenging task. In this article, I’ll breakdown the features that Rocketium and Lumen5 have to offer. I’m comparing only two paid plans for both the solutions. To explore more, you can visit the pricing pages of Rocketium and Lumen5.

ROCKETIUM

You can create beautiful HD videos for social media in minutes using text, images, video footage, and voiceovers using Rocketium. Rocketium also lets you work in teams to collaborate on a project.

LUMEN5

Lumen5 is a video creation platform powered by AI that enables anyone without training or experience to create engaging video content easily within minutes.

FEATURE BREAKDOWN

1. Styling and Customisation

• Text

Rocketium gives you tons of styling and customisation options for your captions. You can adjust the spacing between the lines, align it to the left, right or centre, position the caption anywhere on the screen and change the size. You also have the option of changing the highlight color and text background color for each caption and scene separately.

Lumen5 is pretty restrictive when it comes to text styling options. In fact, the only things you can edit are the highlight color (which remains same for all captions and scenes throughout the video), the font (the free plan has only 1 font you can use, unlike Rocketium) and the size (only 2 options -> Normal and Heading).

WINNER: Rocketium

• Media – Images & Video Clips

Rocketium lets you customise the media file you add to your videos. This includes image filters like black & white, blur, vinyl effects, etc. Image frames are particularly useful when you make video ads for an app or a tutorial video for a software. Since there is no restriction on the video clip size, you can upload even 4K quality videos on Rocketium.

Lumen5 restricts the size and duration of your video clips. There is no option to add image filters, frames, and effects.

WINNER: Rocketium

• Animations

Rocketium is host to a number of preset animations for text, media and scenes. You can also upload your own custom animations if you’ve subscribed to the Business plan.

On the other hand, Lumen5 provides no options to customize the animations for text, media, or scenes; this does not mean your videos will have no simulation. They use a default animation for their video elements.

WINNER: Rocketium

• Timing Controls

In Rocketium, you have complete control over how long your captions should stay on the screen, how much delay should be there between captions, and also the duration of the entire scene. You will notice that some captions have a default value set already; this is calculated internally and is determined, assuming your viewer’s reading speed to be 150 words per minute.

Lumen5’s does not provide any options wherein you can control the timings of individual captions in a scene. The default values are set for every caption based on the number of characters in the captions, but you cannot change it.

WINNER: Rocketium

• Orientation

The orientation of a video plays a very important role in engagement on social media. Rocketium gives you the freedom to publish your video in any orientation. An added advantage you will get is the option to clone your videos and publish them in different orientations for different social media platforms.

Lumen5 recently moved the option of Square orientation to their Business plan, and do not support portrait videos in any of their plans.

WINNER: Rocketium

Do you know the importance of Portrait videos? Here is an interesting read that highlights why portrait videos should not be ignored.

• Branding

Rocketium lets you upload animated logos (in .mp4 format) and saves them for future use. You can also position the logo in different positions of your video. The last scene of your video can also be used as a custom outro scene. You can add your media file (image/video clips) and add a CTA to it as well.

Lumen5 also lets you upload logos, but animated logos are not supported. You can save your brand assets and color palette for future use, just like in Rocketium.

WINNER: Rocketium

2. Teams and team members

Rocketium lets you add up to 3 users in 5 teams. You can copy and move videos within teams, assign roles, and even use comments to collaborate in real time. This is particularly useful for marketing agencies who send videos to their clients for review. Collect feedback as comments, make changes instantly, and finalise the videos.

On Lumen5 you can create 1 team and invite up to 3 users in that team. The option to create multiple teams and collaborate in real-time is lacking here.

WINNER: Rocketium

3. Direct sharing to social media

Rocketium has an integration with Facebook, Youtube, Twitter, Dropbox and Brightcove. You can share your videos directly without downloading them. In Facebook, you also have the option to post your videos on your personal profile, pages you admin and the ad library. You can set your thumbnails, title and description from inside Rocketium itself.

Lumen5 lets you post a video on Facebook only. Even on Facebook, you can post the video directly only on your wall, not on pages you admin or to the ad library. For every other platform, Lumen5 encourages you to download the video and upload it manually.

WINNER: Rocketium

4. Number of Videos

Rocketium lets you make unlimited videos every month if you’re on the Agency plan. Lumen5, on the other hand, reduced the video count for their plans. You can make only 300 videos in their Team plan.

WINNER: Rocketium

CONCLUSION

Lumen5’s approach to video making is inspired by the thought of converting your existing articles and blogs to videos. Whereas, in Rocketium, you can create a video without relying on content from existing articles or blogs.

Lumen5 provides minimal customization, has restricted sharing options, and limited freedom for team management. Rocketium is a clear winner when it comes to being a Lumen5 competitor.

[Tweet “Rocketium is a Lumen5 alternative for large media houses and businesses with a social media presence”]

Who should use LUMEN5?

If you work alone and only want to repurpose your existing articles and blogs to videos, then this is a good choice. The pricing is perfect for an individual, and there is no limit on the number of videos you can make.

Who should use ROCKETIUM?

If you are:

1. A part of a team of more than three members and you want to repurpose my existing articles and blogs to videos,
2. An individual looking to make videos for different social media platforms, or
3. Looking to make different types of videos, like video ads for social media, promo videos, announcements, intro videos for articles, news headlines, stories, interview videos, quote videos, etc.

For a team of more than three members, Rocketium is perfect since it is more versatile and provides more customizing options.

Pulkit Jain

Engineer • Marketer • Tech Geek • Movie & Comic book nerd • Avid reader • Gaming Addict • Football fanatic #GGMU

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