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Category: Advertising

Advertising
The power of personalization
Up Close and Personal: How Brands Can Enhance Customer Experience with Tailored Communication

Personalization is the currency that attracts and retains customers. The technological advancement in the last decade has ushered us into a  “digital-first” era which not only forced brands to heavily focus on the digital side of their business but also...

March 24, 2023
Advertising
Agile CreativeOps for Retail Media
Riding the Retail Media Wave: Why Agile CreativeOps is the Future of Retail Communication

Amidst the pandemic, supply chain constraints, and market volatility, the retail industry has continued its upward growth trajectory, demonstrating the sector’s commendable resiliency. As of 2022, the global retail market reached a value of about USD 23 trillion and the...

March 16, 2023
Advertising
Creative Operations for Beginners – Everything to Get Started

Any brand or agency delivering projects knows that hitting deadlines is the key to being successful. However, you are bound to run into stumbling blocks once a project kicks off. Has either of these situations happen to you? You finish...

December 11, 2020
AdvertisingMarketingProduct
Bynder vs. Rocketium – All you need to know

If you are this far along on your journey and are evaluating between Bynder (A digital asset management company, that after it acquired a creative management platform, WeAdapt, provides creative automation solutions) vs. Rocketium, ( the seamless, end-to-end creative automation...

November 27, 2020
Advertising
Is Customer Experience Brand Management 2.0?

Brands are finally considering customer experience as a key competitive differentiator. And any lag on that aspect can break reputations. Take some recent examples:  Uber lost 200,000 users in the wake of #DeleteUber when riders deleted the app after the...

November 25, 2020
Advertising
What is Brand Value in Marketing

‘A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.’- Seth Godin Whether we admit it or not,...

November 19, 2020
Advertising
personalized creatives
How to use personalization in creatives this holiday season to boost engagement and sales

In a competitive landscape, personalization is the key driver of marketing success. As you study the customer journey and the capabilities displayed by companies acing the curve, one thing is clear: people want and expect a personalized brand experience. In...

November 3, 2020
Advertising
How to align visual content for every stage of the customer journey to increase brand engagement

As marketers, we wish we had the intent of the customer sorted upfront. However, it's challenging to have it figured given the distractions consumers face on their path to purchase. Furthermore, the changing dynamics of the market, customer loyalty, and...

October 28, 2020
Advertising
How to build a Digital Asset Management Taxonomy

If your company has implemented Digital Asset Management (DAM) system, you must be well aware of the benefits: primarily, making it simple for team members to store, categorize, find and use the digital assets they need. But simply investing in...

October 16, 2020
Advertising
Rocketium Video Editing Software Earns Hallmarks of Excellence from Directory for Business Software

Creating videos can be difficult for most businesses. Not only is it time-consuming, but it is often resource-intensive and costly. Rocketium bucks the trend by supplying storytellers with innovative video creation tools that are simple and easy to use. Trusted...

April 28, 2019
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