Operating an eCommerce business takes time, patience, effort & SEO friendly website. But more than these three mentioned, running an Ecommerce business also requires paying attention to important trends in today’s fast-growing and changing economy. Without SEO guidelines in place, it’s impossible for every company to generate traction to its website, organically.
The e-commerce sector has evolved at an exponential rate. Customer demands rise continuously. The reason businesses in the said industry should all the more pay attention to online trends.
One of today’s most recognized marketing trends is SEO. Search engine optimization, or SEO, is a popular digital marketing technique that helps websites generate more traffic. SEO involves the process of increasing a website’s visibility to users of different search engines, like Google, Yahoo, and Bing. Still not sure how this relates to e-commerce? Here are 10 reasons why e-commerce businesses need to invest in SEO:
1. Build Online Presence And Visibility
SEO agencies are very well aware that the first thing SEO does is establish a business’ presence online. SEO plays a key role in improving one’s visibility in search engines. There is a whole process as to how SEO does this, but once you start, then your business, along with its products or services, are bound to gain website visibility. Of course, with the right optimization tools and techniques, all your content becomes easily accessible by searches from different parts of the world.
As for the e-commerce industry, word-of-mouth marketing doesn’t work as effectively and efficiently as SEO. Majority of your target market is now online, which is the exact same reason why you should be online as well. Make it a habit to establish a strong presence right where your customers are.
2. Long-term Results
Frankly, most digital marketing techniques used in generating e-commerce sales are really designed to get immediate results. As you work your way through your SEO strategy, it promises to deliver increased organic traffic to your website over the medium and long-term.
3. SEO Is Cost-Effective
Warehouse management can be very costly. Luckily, SEO is free of charge, which makes it one of the best digital marketing strategies ever to exist, if not the best.
Following on from the last point, offering your company’s products or services online is a great way to cut costs and make money at the same time. Creating an opportunity for your customers to view and purchase your products anytime and in any location will significantly help you generate more income in the long run. And you don’t even have to worry about added expenses or budget adjustments because your website already acts as your salesperson who works for your 24/7 at very low costs.
4. Operation Convenience for eCommerce websites
Operating e-commerce websites is a great way to draw in more customers. As mentioned, consumers appreciate it when they can view and purchase products from the comforts of their own home, rather than travelling to a physical store because this can mean braving the traffic or leaving the store empty-handed since stocks are all out.
Opening up your business online allows you to reach out to a larger geographic area, inviting more customers in. More than anything, this enables your e-commerce business to expand beyond the limits of time and location as compared to operating a physical store.
5. Customizable eCommerce website as per SEO needs
No matter which industry you fit into, SEO will always be perfect for you. SEO is versatile and can be tailored to fit your business perfectly. Web design companies can create a customized e-commerce website where you can incorporate your SEO at the same time. This allows you to strategise which features of the business can highlight your online store and distinguish it from the rest of your competitors. Additionally, investing in a high quality web hosting solution makes a huge difference to your search engine rankings as well.
6. Social Media Following
SEO not only helps increase your eCommerce website’s visibility. It also further generates your business’ social media profiles while boosting your page’s traffic. Social media and SEO go hand-in-hand. Each one supports the other to get your business on top of the popularity ladder (a.k.a the top page). You see, a high-ranking website is most likely what most people go for and use when purchasing a particular product or service. You must develop a robust video marketing strategy to further improve your SEO as it is the most engaging form of content on social platforms.
For example, when someone buys the latest iPhone, chances are, people will start following Apple’s social media pages. Customers do this to feel associated with the brand. In the same way, they want to know more about its other products, in case they want to buy something else in the future.
7. SEO Gives You A Competitive Edge
When it comes to business, there is always competition on who gets to generate more sales. Today, irrespective of a business’ scale – whether a startup or not – websites are a must. Companies use these websites to manage business activities. If you want to sell more products than your competitors, all you have to do is a rank higher than them. In turn, this makes searchers all over the Internet consider your business more than others. The great thing about SEO is it enables you to compete with more established businesses to gain larger market shares, whether via Google, YouTube or social media.
8. SEO Allows Customers To Find You
Customers will most likely find it hard to know about your business without SEO, especially in a sea of e-commerce websites and pages. This is why embracing SEO as one of your first few digital marketing approaches is a must. Ranking on top of search engines allows you to reach out to bigger groups of audiences, making it easier for you to market your products and services.
9. SEO Indicates Better User Experience
Ranking on the top page of a search engine must only mean one thing: you have a good website design, one that is user-friendly. For one, Google has already announced that it prioritizes websites that are designed for mobile. This is important because over 60% of users today use mobile to search for the different products and services they need and want. With that, websites that contain simple yet relevant information along with a few images or videos undoubtedly improve organic traffic.
10. SEO Builds Trust among customers about your eCommerce site
As mentioned, ranking on top of a search engine allows businesses to appear more credible than those on the third or fourth pages. In turn, customers are more likely to trust a brand that ranks on top of Google, Yahoo, or Bing, making it easier to generate more sales and increase organic traffic.
Implementing SEO to your eCommerce business is not as easy as it may sound, but it’s worth it anyway, considering its accessibility. Bands should never ignore the tremendous potential and opportunity SEO can bring into a business, especially e-commerce ones. In conclusion, SEO is definitely an excellent source of income that is worth focusing on.