Content marketers often get lost in numbers to generate quality B2B leads for a SaaS company. They get busy trying to find a perfect formula which brings the highest ROI to their business. While juggling with different content marketing ideas to reach out to the target audience, generating quality leads, and boosting conversions, marketers forget the purpose of creating a content, which is to deliver value to your audience through worthy ...
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Personalized Video Marketing is the next step in the evolutionary chain of Marketing. Thanks to the ever-changing landscape of the digital world, data today is more easily accessible than it was a few years ago. As a marketer, you should leverage this data to create personalized sales and marketing campaigns for your brand. In this article, I will list down 7 use-cases of personalization and where a personalized video will help ...
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Most digital marketers have dabbled in video marketing here and there. Perhaps you’ve inserted a clip in a marketing email or embedded a tutorial in your website to explain easy ways to make the most of your product. But did you know you can use videos effectively at every stage of the marketing funnel? Now you do. And taking advantage of videos is just smart marketing. Statistics show that marketers who use video get ...
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Visual content is dominating the Internet, with 80% of the entire consumer-related traffic coming from videos alone. You probably know that people process images and videos much faster than audio or textual posts, so it’s natural to see more marketers putting a stronger emphasis on visual formats. The stats focusing on viewers’ age are particularly intriguing: However, the story is not so lopsided. While videos really play a major role in ...
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In my previous post, I shared some ideas on how to draft a video strategy to kill the biggest enemies of an e-commerce platform. That post also has some numbers that will convince you to drop everything and start investing in videos for your e-commerce websites. Here are six free e-commerce video templates for your website: 1. Product Videos Your e-commerce platform has a wide range of products, right? Make a video for each ...
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While there is so much of focus on Facebook and Instagram for social media marketing, LinkedIn has been constantly growing its user base to more than 500 million users, the reason why businesses are working hard to make their LinkedIn marketing strategy perfect, so they can tap into the largest professional network on the internet. The question that arises then: is LinkedIn a suitable place to generate leads for your business, ...
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Digital marketing has advanced to a whole new scale. Video marketing is now a compulsory part of any successful online marketing campaign. A few years ago, video marketing was a reserve of the chosen few. Only large corporations could manage successful video marketing due to the cost involved in the production of such videos. However, things have changed a lot in the past few years. Today, all online entities including ...
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