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Category: Branding

BrandingMarketingVideo Marketing
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6 Video Marketing Mistakes To Avoid [2021]

A successful video marketing strategy needs a good camera, proper lighting, and a high production value.Then, how do you explain videos like Cat Vibing to Ievan Polkka? Shot on a normal mobile camera, not that great lighting, low production value,...

February 17, 2021
Branding
How Good Content Influences Brand Perception

Your content marketing strategy and company reputation is closely related.  You cannot have a good reputation on the market and poor content on your website – or vice versa. These two concepts do not go hand in hand.  If your...

January 27, 2021
Branding
Optimizing Brand Appeal with Digital Brand Management and Employee Branding

Digital brand management is a fundamental aspect of brand appeal maintenance. Although internet marketing platforms and digital channels have massively succeeded, some areas require more attention. In fact many digital marketing efforts aren't as intense with careful management as their...

January 19, 2021
Branding
brand-portal
What is a brand portal? Everything you need to know

There are countless marketing terms discussed on the internet, and it’s easy to get confused between similar terminology. A “brand portal” is one such term, as it is often used interchangeably with a DAM when there is a significant difference...

January 14, 2021
Branding
The All-in-One Brand Messaging Guide

If someone were to blindfold you and ask to name the brands just by their description, how many could you name? We bet all of us can name these brands if we get these words: Golden Arches - McDonald’sA bite...

November 22, 2020
Branding
virtual brand teams
5 Tips to Manage Virtual Brand Teams

Remote work has proven to be more than just a trend - companies have been forced to completely change their attitude towards remote work for decades to come even if they have transitioned back into offices. After all, the only...

November 11, 2020
Branding
7 Tips to Build a Globally Loved Brand

What is common between a Visa credit card, a bottle of Pepsi and an iPhone? Well, all the three are brands that feel familiar, no matter where in the world we are. The sense of comfort that one can draw...

November 10, 2020
Branding
7 ways to offer a better omnichannel customer engagement in 2020 and beyond

From billboards and advertisements on TV to pop-up notifications on your handheld devices, the field of marketing has witnessed a major leap. Prominent brands have blended offline and online forms of marketing and achieved consistency with quality customer service. Seamless...

October 30, 2020
Branding
Top 5 not to miss holiday marketing strategies

The only defining moment in 2020 so far has been "chaos"— A paradigm-shifting, life-altering one. Things don't seem to get better anytime soon with the President of the United States along with his close aides in the White House testing...

October 7, 2020
Branding
A guide to visual rebranding

Are you considering to rebrand your business? Perhaps your logo does not inspire you anymore. Or, maybe your brand no longer appears aesthetic to your customers.  Your need to rebrand is not particularly a bad sign. Most of the top...

October 6, 2020
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