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Category: Branding

Branding
The power of visual content in building social brand equity

Brand equity in the digital era is shaping up fast. The increase in social media conversations makes up for the growing part of brand perception amongst consumers. This leads to an important question—How to maximize the brand value by monitoring,...

September 28, 2020
Branding
Why having an organizational brand kit is a necessity

A brand kit is an absolute must-have for all businesses. When marketing agencies, freelancers, and several other teams use your brand, it is inevitable that inconsistencies will arise. A robust system must be in place for upholding consistency in communication,...

September 23, 2020
Branding
Why use smart templates to maximize brand equity

Smart templates are a lifesaver for all teams—brand, marketing, and creative. Every brand's goal is to be among the first few names that come to a user's mind for their particular industry. In order to improve brand recall, digital communication...

September 16, 2020
Branding
Why Strategic Brand Management is Important for Your Company

A brand doesn’t become successful overnight - strategic branding is a rigorous and calculated process of cultivating a brand’s identity according to certain characteristics and values that a company wants to uphold. A strategic brand management process is absolutely essential...

September 8, 2020
Branding
Your brand may not be as unique and recognizable as you imagine-Here's why.

Take a look around you! Do you have any of these: an IKEA furniture, a Parker pen, a FitBit, an iPhone, a Crocin or a BandAid? It’s surprising that none of these are names of the products but are names...

August 19, 2020
Branding
Everything you need to know about how Netflix built a world-class brand

“Netflix and chill!” That’s a common phrase being tossed around these days. Netflix has become a part of our slang. On average, about 140 million hours of content is streamed on Netflix every day. But, how did Netflix get here?...

August 16, 2020
Branding
Brand personality traits: Key insights from the world's best brands

Have you ever faced a situation where you’ve had to pick between two products and you related better to one of them? Maybe the product you didn’t pick was just as good. However, you still went by the product you...

August 14, 2020
Branding
6 Questions to Ask Yourself to Build a Powerful, Effective Non-profit Brand

You have a lot on your mind and your plate as a nonprofit professional. Between fundraising, volunteer management, and since COVID-19 hit in March, crisis management.  Amongst all the foundational operations, where does marketing fit in? Why is “branding” one...

August 14, 2020
Branding
Why brands need to rethink brand perception in these unprecedented times (COVID)

There’s research that suggests that brands are beginning to embrace agility and innovation in a bid to improve their brand perception. The goal of this is to outperform their peers and humanize customer’s experience during these uncertain times. COVID-19 has...

August 12, 2020
Branding
Brand Image and Why It’s Important for consistent Branding

We have all heard the saying: “Don’t judge a book by its cover”, and yet, in modern society, this is exactly what almost everyone is doing literally every day. We spend more time with people online than face to face...

August 5, 2020
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