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Category: Branding

Branding
Brand Association: How positive brand perception can result in maximized Sales

When we think about the phrase “Finger-lickin’ good,” we immediately think of KFC. Similarly, Nike is associated with “Just do it”. Every major brand today holds a brand association; which is essentially how they manage an upper hand over competitors....

August 2, 2020
Branding
Image management-The how-to guide for brands to build & maintain their brand image
Image management: The how-to guide for brands to build & maintain their brand image

Images are critical to brand success. Effective image management conveys brand authenticity like no other. Overall, the influence of a brand among consumers is determined by two important components: identity and image. The first ensures recognition. Thanks to corporate identity,...

August 2, 2020
Branding
A quick guide to brand color palette
A quick guide to Brand Color Palette with examples

With new brands emerging every other day, it is important to make sure that your brand stands out. Consumers recognize your brand based on the consistent effort towards creating a brand identity. A brand kit is the representation of the...

July 26, 2020
Branding
How Is Rebranding Different From Redesigning?

Many small businesses tend to overlook branding, assuming that it is for the big shots. Resigned to their supposed inconsequential status, they do very little to come up with a catchy name, fun logo, and flashy business cards that would...

July 24, 2020
Branding
How to Get Users to Care About Your Brand?

Consumers’ impressions and preferences are what determine the value that your brand has within the market, affecting everything, including communications, buying decisions, loyalty, and even advocacy efforts. The ability to successfully communicate the value of your brand to customers through...

July 22, 2020
Branding
Powerful Ways to Increase Your Brand Awareness
Powerful Ways to Increase Your Brand Awareness

If you want customers to recognize and remember your business? This is what brand awareness is for. The greater it is, the bigger your audience. It makes your customers familiar with what you have to say and promote. If people...

July 14, 2020
Branding
Brand Transparency - The Key Step to Winning Customers’ Hearts
Brand Transparency – The Key Step to Winning Customers’ Hearts

The modern world, ubiquitous with digital technologies, changing standard of living has led to the rise of new brands & businesses. The commercial realm, as one of the biggest spheres of human interest never left outside the incessant stream of...

June 28, 2020
Branding
5 must have marketing strategies to run a business successfully
5 must-have marketing strategies to run a business successfully

As an entrepreneur, after ideation should have clear marketing strategies to run the business successfully. It's a critical element that would define the success of the business in the foreseeable future. With an effective marketing strategy in place, you get...

June 28, 2020
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