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Category: Amazon

Amazon
What is Amazon PPC Advertising?

One of the most powerful marketing channels for Amazon Sellers is PPC (or Pay-Per-Click) advertising. Through this mode of advertising, sellers have the opportunity to buy “visibility” for their products which, in turn, leads to more clicks and sales.  Over...

March 24, 2021
Amazon
Amazon Advertising API
Understanding Amazon Advertising API for scale and performance

Nowadays, many people want to find an efficient way to improve their scale of marketplace management. It is suboptimal to perform operations manually, and therefore tools have been developed to save time and effort while producing quality output. Keeping this...

March 22, 2021
Amazon
Why Businesses Should Use Facebook Ads for Amazon Products

Facebook ads are coming into the scene and giving sellers opportunities to promote their products for three billion people using Facebook and Instagram monthly. It would be a waste not to try. Thus the question that comes to play is:...

March 15, 2021
Amazon
Why Invest Your Marketing Dollars on Amazon Advertising

If money was not a constraint, it would be an easy draw on which advertising platform to go with — all of them!The reality is, marketers have to work with tight budgets and carefully handpick advertising platforms that give the...

March 8, 2021
Amazon
Increase conversions with Amazon Attribution

Up until recently, it was not possible to track external traffic to your Amazon listing. External channels of advertising may be better than Amazon Ads for your company. But it was not possible to track traffic from other channels to...

March 5, 2021
Amazon
Amazon OTT advertising
Why Businesses should transition to Amazon OTT Advertising

Over The Top (OTT) media service has taken the world by storm ever since Netflix decided to go OTT in 2007. If you are not familiar with the term, it means streaming media services offered directly to the audience via...

February 27, 2021
Amazon
Amazon Sponsored Products vs Display Ads

Introduction  Amazon has been taking the world by storm by making shopping easier. People use Amazon to purchase various goods. And, through Amazon ads, people are more likely to buy these products. One way to increase product discoverability and dominate...

February 23, 2021
AmazonVideo Marketing
How Amazon Sellers Can Succeed at Video Marketing

Video marketing has been a popular way to gain traffic for many businesses. Not only does it allow you to display relevant ads, but it is also an effective way to attract customers. Furthermore, recent studies show that video marketing...

February 19, 2021

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