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Facebook ads are coming into the scene and giving sellers opportunities to promote their products for three billion people using Facebook and Instagram monthly. It would be a waste not to try. Thus the question that comes to play is: What makes Facebook ads a worthwhile investment for your advertising strategy?
Here’s why you should consider Facebook advertising for your Amazon products:
It’s no question that Facebook exposure for your site will get you lots of impressions, but we know cold traffic won’t get your revenue anywhere. Nonetheless, some consumers do not know what they want or need until you present it to them.
Considering that you have an eye-catching ad with the right keywords, Facebook ads will do the rest. Just choose the age range, put the proper tags, and run it in a good location where Facebook can post it on potential buyers’ feeds.
For example, if you’re offering fishing gear, those who buy these are most likely young adults to old folk. They may also be looking for jargon such as rigs, pro-cure, baits, and the like. If your location has a fishing area, choose to start there and experiment on which ones yield more traffic.
Contact information is so valuable yet so sensitive considering the data privacy act. Amazon doesn’t record nor show any customer information, which gives you fewer opportunities to contact leads.
Facebook can help you access this. Create a link redirecting to a voucher or promo code the customer can use in exchange for dropping his or her email into the database. The voucher will ignite interest, and the email address will keep him or her updated with your products and promotions.
Not everyone is looking to purchase, but that does not mean they have no potential to be buyers. Imagine scrolling on your feed and see some good-looking boots with a tag saying “50% off”. Even if you weren’t planning on buying boots in the first place, you might consider purchasing for the winter or a friend.
Whatever the reason is, it is no doubt that Facebook can give you exposure and make everyone aware of your brand, especially those who do not buy at Amazon.
Ad copy, videos vs. images, audiences, ad types, and ad creatives are only some of the customizable options you can try out in Facebook Ads. The audience may vary in different places so see what works best for you.
It’s a good thing to note that many Amazon sellers do not utilize Facebook ads and other methods that drive outside traffic to their listing. By entering the scene with a great ad, you can dominate your niche on Facebook without much competition.
Facebook ads are set up to make it easy for you to post your Ads even from Amazon. Follow the guide below to get started.
Having a Page is essential to getting your business started on Facebook. Some people will appreciate seeing reviews, comments, and fellow users commenting about your brand or product on the platform.
Customize it and capitalize on making an impression with your brand. If you already have a brand, market the logo visible near the image or make it your profile picture. Don’t forget to make use of hashtags!
Set up your ad by clicking “Create Ad” on the Ad Center. You’ll need to add your billing information, such as a debit or credit card as well for the payment.
You’ll be asked to choose a campaign objective for the ad you’re making. Objectives help Facebook optimize your ad content to show up in the feed of the right audience. You’ll want to click on conversions since your Amazon listings are meant for that.
With that said, there are no stringent rules to the objectives you will choose, so try to experiment and see which one gives you the most conversions.
Proceed by adding a Campaign name for the ad. After which, click “next.” It will bring you to the page for budget and schedule. Set it accordingly, considering the daily budget and what date it will start running. It’s good to do some research on what time Facebook users are most active in your target area, so adjust it and again experiment which time gets more impressions.
Arguably the most crucial part of making the campaign ad is customizing it strategically to get a specific audience. Choosing to go general may reach more people but will consume your budget without a lot of leads.
Be specific with the target age, gender, location, and language. Pick the hobbies related to your Niche but also the ones possibly associated with it. A YouTuber looking for a simple tripod may be on the lookout for products to review as well.
Don’t forget to add “Amazon.com” in the interest section. You never know if there are interested consumers that shop at Amazon.
The Ads creative section is where you can structure the ad presentation. First off, select the Facebook page where your ad will show. You will then choose between a single image, carousel or a set of images, or even videos. You’ll be able to upload any photo or video. You’ll also have to fill in the ad copy or the text for your ad.
Optimizing your ad is another vital step since you only have a few seconds to convince them with a great photo and engaging description. You can start with a discount, promo, or a question they can relate to.
Remember to enter your URL listing or landing page in this part since this defines where your traffic will go. Remember that your presentation on Facebook should be as good as it is on your listing on Amazon.
You don’t want to fish them for the sake of traffic but to present them with a different item. Be consistent in your descriptions and images. Once you’re set, click “Publish,” and you’re good to go!
For those who are brand-registered on Amazon.com, you’ll be able to use Amazon Attribution. It is a valuable tool for tracking outside traffic visiting your listing.
Once again, you can tweak and experiment with your ads to see what gets more attention and more visits. Prepare different images or videos and adjust your target audience if you notice your leads are younger or older than you initially thought.
Even so, Facebook Ads will take time to give you a return on investment. It requires critical thinking, discernment, and effort to keep making changes. If advertising isn’t your forte, It might be an excellent option to get a manager for your campaign.
Yes, you can. Amazon affiliate links can be promoted on your personal Facebook account and your business page posts and updates. The downside is that Facebook Ads cannot promote the link itself. Should you wish to use Facebook Ads, use it to promote your links to Facebook content pages. Make sure to understand the process of Facebook Ads, rules, and Amazon rules as well.
Facebook ads are great for raising brand awareness and generating demand. Google ads are more likely to get a few good sales or leads. To be more specific, here are some things you might want to check out.
If you’re considering your budget, Facebook Ads may be a better option in a competitive niche on google. For example, the CPC or Cost per Click for your keyword will cost you $20. But your item is only worth $10. That means each customer has to make more than a single purchase.
Consider your budget well and see your listing cost per click when done in a Google Ad. If you’re targeting a health-related keyword, the price may be insanely high. In other cases, hair product keywords may have lower CPC, so that you can target those instead.
Facebook Ads is cheaper than Google Ads for particular Niches. Keywords in the law, medicine, and drugs Niche are competitive and expensive on Google. The average cost per click is $2.69, but e-commerce businesses such as Amazon may be more or less costly.
In the Legal industry, the price can hike up to an average per click of $6.75. Though you may raise brand awareness with fewer leads using a Facebook Ad, it is no question that it’s the economical option to try out.
As previously stated, Google Ads may come at a high price in particular Niches. You will have to learn the SEO market and drive traffic using high-impression keywords. Comparing it to Facebook, Facebook Ads have excellent targeting capabilities in many industries at a low cost. It is no question why many Amazon business owners have started utilizing it as well.
If the goal is demand generation, Facebook Ads would be a sure win. Simultaneously, if your target is an increase in sales, Google Ads presents you with a better chance of converting. If it costs twice as much on Google Ads, but the conversion rate is higher, you can choose to let Facebook Ads go.
Overall, staging your buyer’s journey from brand awareness to traffic to finally a conversion can utilize both platforms. Some buyers may search “rice cooker” on Google and happen to see your landing page. Others may stumble on your ad and realize they might need a new rice cooker.
Strategy-wise, both are great for putting your ad out there. If you have the budget, then feel free to try both and do the math.
Facebook Ads will be worth your money to generate more traffic back to your site. You can target a specific audience, get valuable contact information, and rake in potential buyers who were scrolling through their feed.
Though it may not always be better than Google Ads or other platforms, it will depend on your Niche, location, and even settings. You may consider Facebook as the ultimate fishing pond for a catch. Nevertheless, a good strategy would be to experiment and diversify your ads by putting them up around different platforms.
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