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Category: Advertising

AdvertisingCreative Automation
3-Ad-Automation-Strategies-That-Will-Take-your-Conversion-Rate.
Ad Automation Strategies That Help Digital Marketing Ads Convert 

Do you practically live on Facebook, setting up ad budgets and tweaking targeting strategies all the time? Well, you may not need to spend nearly as much time on it soon. The reason is Facebook is beta-testing new ad automation...

May 6, 2022
AdvertisingDesign
Elements and Principles of Ad Design: Experiments and Best Practices

There is a science in the art of ad design because people interact with the world mainly through visuals. Let’s rewind for some context.   There is constant debate over the processing capacity of the human mind. Some say it’s 4...

April 29, 2022
AdvertisingIn-App
How to Run Experiments for In-App Advertising

Applications are among the most effective platforms for advertisers to get the users’ attention to advertise their products. Businesses took this opportunity to connect with people through In-app advertising. In-app advertising is an effective strategy for mobile publishers. It is...

May 26, 2021
AdvertisingFacebookMarketing
A/B Test Facebook Ads to Improve CTR

Facebook is a giant among the social media platforms. It is something most people can’t live without since it also builds communities. As everyone has access to it, business owners look to it to promote their product. Since it includes...

May 24, 2021
AdvertisingIn-App
How to Optimize In-App Ads for Micro-Segments

Whether you have a small start-up or a large business, you must find ways to connect with your customers. But a generalized marketing strategy won’t do you any good. You have to take the time to consider what your customers...

May 21, 2021
AdvertisingCreative Automation
Atomic personalization: 5 reasons marketers should use it

The ability of brands to personalize content has evolved over the years. However, the appetite for content personalization has gone ludicrous with customer demands for more tailored engagements. According to an article published by the Boston Consulting Group, marketers will...

May 10, 2021
AdvertisingIn-App
Why Marketers Need In-App Advertising?

Applications are perhaps the best channels for promoters to catch the consumers' attention. In today's business environment, many companies lobby in mobile applications to promote their products. With just a click from the user in a mobile app, different ads...

April 20, 2021
AdvertisingCreative Automation
Global ad scaling with creative management platforms

Digital marketers of today face a common challenge: rolling out a large volume of personalized ad campaigns. Luckily, creative management platforms help in global ad scaling thanks to some of its unique features. In this blog, we will be going...

January 28, 2021
AdvertisingVideo Marketing
Social Media Video Marketing Strategy 2021

Over the years, video marketing has revolutionized digital marketing, especially social media video marketing. With over 3.6 billion users across platforms, social networks have emerged as a new, convenient, and affordable option for businesses across the globe.  New platforms like...

December 28, 2020
Advertising
3 Alternatives to HTML5 Ads

Banner advertising is one of the most prominent ways to promote your brand on the internet, generate leads and grow your business. In fact, according to a report by Statista, the banner ad market volume is expected to reach $71.5...

December 24, 2020
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