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How-to-Run-High-Impact-Digital-Marketing-Campaigns-in-India
How To Run High Impact Digital Marketing Campaigns in India

Almost every eCommerce brand runs up to 3-4 high-impact digital marketing campaigns in India. While some of them are spread across the year, the majority align with festivals or important events. It’s why close to 40% of the ad spend...

October 13, 2021
Marketing
Black Friday Campaign Guide
Black Friday Campaign Guide: Case Study & Actionable Tips

As a growth marketer, Black Friday 2021 is your chance to exceed your conversion goals for the year by a mile. And why not? It is a time when the law of averages seems to take a break.  Consider this:...

October 1, 2021
Creative Automation
How automating creatives can help businesses overcome the challenge of scale
How Automating Creatives during the Festive Season can help Businesses overcome the Challenge of Scale

As businesses clamber to navigate through the ongoing COVID-19 crisis, the biggest challenge facing any department is figuring out a reasonable way to cut costs. This is even more crucial during commercially important holiday events like Cyber Monday, Chinese New...

September 24, 2021
Marketing
How-to-Launch-a-Successful-Holiday-Campaign-in-2021
Quarter-Wise Plan for a Successful Holiday Campaign

The holiday season is a golden opportunity to turn a mediocre sales year into an exceptional one. According to the National Retail Federation, online and retail holiday sales in 2020 grew an unexpected 8.3% to $798.4 billion over the same...

September 9, 2021
Marketing
Indian-Festive-Season-Marketing-Strategies
Indian Festive Season Marketing: Framework for Effective Campaigns

The period between September to December 2021 is going to be a make or break for Indian brands. With Dussehra, Diwali, and Christmas lined up, they will be eager to recover past losses and hopefully close the year on a...

September 8, 2021
Marketing
Top-10-Travel-Industry-Marketing-Strategies-for-Post-Pandemic-Growth
Top 10 Travel Industry Marketing Strategies

The tide is finally turning for the $247 billion Indian travel and tourism industry after more than a year - and the excitement is palpable. With travel bans easing in many parts of the world, domestic and international traffic is...

September 7, 2021
Ecommerce MarketingMarketing
Fashion-eCommerce-Marketing-Strategies-
8 Best Fashion eCommerce Marketing Strategies

In the tailwinds of COVID-19, the global fashion eCommerce industry was expected to decline. But the ripples of the pandemic had an inverse effect. Lockdowns and fear of infection accelerated online shopping. Consequently, the sector is predicted to reach $672.71...

August 27, 2021
Marketing
6-Proven-Marketing-Strategies-for-Food-Tech-Companies
6 Proven Marketing Strategies for Food Tech Companies

The digitization boom has ushered in a sharp increase in opportunities for food tech companies, but the competition has also risen. The catch is - doing what others are doing, and doing that better with creativity, thereby unlocking newer channels...

August 16, 2021
Marketing
Fintech marketing
Top 5 FinTech Marketing Strategies to Build Trust and Drive Conversions

History is repeating itself yet again. The FinTech revolution is sweeping across the country, delivering mobile-first digital banking services to grassroots Indian consumers - for the very first time. In many ways, it is similar to the economic liberalization of...

August 13, 2021
Marketing
Healthtech Marketing Top 7 Strategies for Healthtech Companies
Healthtech Marketing: Top 7 Strategies for Healthtech Marketers

The pandemic has forced humanity to stay indoors and maintain social distancing. Even healthcare was forced to take the digital route to a great extent amidst the complete lockdown. Fortunately, digital-first healthcare solutions like telehealth, virtual consultations, remote monitoring, etc.,...

August 11, 2021
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