Content marketers often get lost in numbers to generate quality B2B leads for a SaaS company. They get busy trying to find a perfect formula which brings the highest ROI to their business. While juggling with different content marketing ideas to reach out to the target audience, generating quality leads, and boosting conversions, marketers forget the purpose of creating a content, which is to deliver value to your audience through worthy ...
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Most digital marketers have dabbled in video marketing here and there. Perhaps you’ve inserted a clip in a marketing email or embedded a tutorial in your website to explain easy ways to make the most of your product. But did you know you can use videos effectively at every stage of the marketing funnel? Now you do. And taking advantage of videos is just smart marketing. Statistics show that marketers who use video get ...
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Visual content is dominating the Internet, with 80% of the entire consumer-related traffic coming from videos alone. You probably know that people process images and videos much faster than audio or textual posts, so it’s natural to see more marketers putting a stronger emphasis on visual formats. The stats focusing on viewers’ age are particularly intriguing: However, the story is not so lopsided. While videos really play a major role in ...
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Digital marketing has advanced to a whole new scale. Video marketing is now a compulsory part of any successful online marketing campaign. A few years ago, video marketing was a reserve of the chosen few. Only large corporations could manage successful video marketing due to the cost involved in the production of such videos. However, things have changed a lot in the past few years. Today, all online entities including ...
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Introduction Video marketing is taking over the online community in the last few years with more than 81 percent of organizations reporting to use video content for promotional purposes. It's not unusual to see such a vast interest in multimedia content as a part of marketing strategy since there's already a large interest in all sorts of video. In fact, recent YouTube statistics show that each day there is a billion ...
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Social video marketing is intimidating. Especially when you’re trying to keep afloat in the sea of changing social media algorithms. And yet you can’t deny video is a content marketing superpower. Online videos will account for 80% of consumer internet traffic by 2020. 81% of people encouraged to buy a service/product after watching a brand’s video. An average person spends over one and a half hour per day to watch online videos. ...
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In the past decade, what we have seen is nothing short of an upheaval in the digital world. More and more people are abandoning their laptops and desktops as their primary means of interacting with the world on the Internet. We have entered the age of the mobile phone and the Internet. To make things even more interesting, tech gets cheaper and cheaper every day and a significant part of ...
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