How to Increase your Brand’s Influence with Online Video Marketing

Digital marketing has advanced to a whole new scale. Video marketing is now a compulsory part of any successful online marketing campaign. A few years ago, video marketing was a reserve of the chosen few. Only large corporations could manage successful video marketing due to the cost involved in the production of such videos. However, things have changed a lot in the past few years. Today, all online entities including startups, e-commerce businesses, and even personal blogs are utilizing the benefits of video content.

The scramble for video marketing benefits is not based on an empty promise. Statistically, video marketing has more return on investment (ROI) than all the other forms of digital marketing. According to a Hubspot post, 78 percent of internet users watch videos on a weekly basis. Further, 55 percent of daily internet visitors encounter or watch a video. These figures are nothing compared to the percentage of web visitors who encounter text content. Generally, the internet is richer in text content than any other form of content. In fact, almost all internet visitors have to come across some text. This explains why using video stands out.  

Video content also delivers more information per minute compared to text and images. An individual with the maximum reading speed can only read up to 700 words per minute. On the other hand, a one-minute video can contain up to 1.8 million words according to Forrester Research.  

Ideally, there are many benefits of video marketing for business than any other media. If you are not yet using video content, it is time to think twice. Video marketing will not only help skyrocket your traffic but also enhance your brand’s awareness. Video can be used to create a positive reputation more than text and images. You need video in every sector to be able to relate with your customers, followers, and blog readers at a more personal level.  In this post, we explore ways you can increase your brand’s influence online by using video content.

1. Offer Product Information Through Video Marketing

Most marketers pay too much attention to selling the product than educating the consumers. While your selling efforts may bear fruits, you will have nothing to show in the long run. A good marketing strategy includes plans to educate the product users. There is no better way of passing information than through videos. Explainer videos are easy to create and publish. There are many apps that can be used to create videos instantly. All you need is to get some quality stock images and use them to create informative videos.

An explainer video or a tutorial will help you capture the attention of your customers. Those who have already purchased your product will be more interested in knowing how to use the product while those who are yet to purchase will be attracted to it. Informative videos help in marketing indirectly. They will help you establish a long-lasting customer relationship. Happy customers will further market your brand through word of mouth.

2. Interact With Your Customers Using Video

For your brand to grow, you must find a way of getting customer feedback. One of the effective ways of getting customer feedback is through video content. According to Google, 34 percent of internet users are more likely to comment on video content than on text content. Videos are interactive and can be used to ask direct questions to viewers. If you need your customers to open up and talk about things they like and dislike use videos. Make your videos interactive by asking more questions within the adverts.

A good way of getting customer response is through live video sessions on social media. You can use YouTube or Facebook live features to interact with your customers on a real-time basis. According to Facebook, 80 percent of Facebook users are likely to watch a live video while only 40 percent of users are likely to read a post for 1 minute.  To enhance your brand's popularity, use videos to interact with your clients on your website and social media platforms.

Here are some tips to target the age group of 16-24 on social media from our friends over at Whizz Marketing.

3. Outshine Your Competitors With Professional Videos

One of the effective brand building strategies is outshining your competitors. The marketplace does not have space for two kings in the same kingdom. If you want your brand to shine, you need to find a way of making your competitors worthless. While you may not have enough money to advertise on mainstream media, internet marketing gives you plenty of space to interact with your customers directly. Use the social platforms to pass the message that hits your competitors directly. Create promotions that capitalize on your competitor's weaknesses. With such content, you will start gaining more ground and outshine competing brands.

4. Use Video Content to Boost your Traffic

Interestingly, videos are more SEO friendly than text and images.  In the top 100 search results, 80 percent are videos and only 20 percent make up for text and images. More surprising, YouTube is the most used search engine after Google. This explains the fact that videos stand out in communicating to the masses. By embedding YouTube videos into your content, you increase the probability of your site being found by search engines.  The criteria used by Google and other search engines to rank sites has changed over the years. Unlike a few years ago, spamming your website with keywords will not help you drive traffic to your website. Google now rewards sites that are relevant to users' needs. The relevance of a website is determined by session time.

According to a WordStream publication, 59 percent of internet users would rather watch a video than reading text content. Using video on your website guarantees viewership. This will help you rank high in search engines and increase your traffic. There is no better way of creating brand awareness than having the first-page rank.

5. Increase Conversions With Video Marketing

The number one indicator of growing brand awareness is increasing sales. Conversions reflect more than traffic. You may be having very high traffic but no sales. Video content is one of the highest converting content. One of the benefits of video content is high conversion rates as compared to text, email marketing, and TV advertisements. People who watch videos are more likely to purchase. Video marketing is, therefore, efficient since it has a high ROI. According to research done by MarketingCharts.com, more than 60 percent of online buyers spend at least 2 minutes watching videos before they purchase. It is not surprising that e-commerce websites with sales videos convert more than those without.

6. Reach Out To A Wider Audience And Improve Brand Reach With Videos

Video content will help you reach out to more people than text and images. According to DigitalVyda, 92 percent of people who watch videos online are likely to share. Video sharing is the best way to spread your brand popularity. A video stands a chance of going viral through sharing. This can easily skyrocket your traffic and your brand popularity in a few days.

The other factor that increases video viewership is the use of mobile devices. Over 65 percent of internet users access the net through mobile devices. Statistical data released by Rhythm Insights show that video ads of about 30 seconds in length receive 90 percent viewership.  Many brands use such short video adverts to grow their popularity and brand influence online. It is easy to get people interested by using short videos in your PPC campaigns than using text and images. The good news is that you can easily create such videos by using stock images and music. You can also expand your audience by encouraging video viewers to share on YouTube or through emails.

7. Use Videos To Create Memorable Ads

An influential brand is one that consumers think about when they see or hear about a certain product. Psychologically, the human mind remembers what is seen. When you use videos, people remember the content they see in videos than what they read. According to a HubSpot publication, over 80 percent of web users remember what they saw in a video one month ago. Continuous use of graphically appealing videos is encouraged for those seeking to build a brand.

It is important to create videos that are graphically related to your brand. If you are just creating a demo or explainer video, make sure you use colors and words that represent your brand. Each brand has a logo and themes that represent it. Use colors that represent your logo when creating such videos.

Another factor that makes videos memorable is the use of comic features. In the recent past, many marketers use cartoon videos to create a comic effect. While the video may seem funny than professional, more people are likely to remember it.

Types Of Videos You Can Create To Increase Your Brand Awareness

While video marketing is the right direction to go for your brand, not all videos are effective in brand enhancement. There are many types of videos you can create, but you need to find the ones that appeal to your business plan. Some videos you can use include:

Brand Videos

Brand awareness videos are created for the purpose of brand marketing. They are usually used in advertisements to show the brand vision and mission.  According to Unbounce, including a brand or explainer video on the landing page can increase the conversion rates by up to 90 percent. Using text to explain more about your brand is good but it will not achieve the results that a video can. According to research done by Digital Information World, 59 percent of seniors say that they would rather watch a video than reading the text. Brand videos use a direct approach to video marketing. They may generate the necessary influence when used in the right manner. However, building a brand requires more than just advertising your mission and vision. All the other aspects of video marketing are very important in enhancing your brand influence online.

Explainer/ Demo Videos

These kinds of videos are essential in elaborating the uses of products to customers. Creating a demo or explainer video helps you build customer confidence. According to a study done by Wyzowl, 93 percent of companies that use explainer videos believe that they have increased product awareness. Further, 72 percent of companies that use video marketing record increase in their conversion rates. If you want to make your brand more popular, explainer videos can deliver extraordinary results. Customers want to relate to a brand that can offer extra help in case of need. The fact that you care to elaborate more about your products is an indication that your brand is good. Video marketing benefits both the marketer and the customer.

Event Videos

The best way to stay in touch with customers is through regular updates. Keep your customers aware of every change you are making. When you share such moments with consumers, they feel as if they are a part of the brand. You can be sharing major events such as the opening of branches or annual general meetings. This keeps your customers engaged and interested in your brand. The best part is that the viewers will share your video with other people hence giving it more viewership. According to RendrFx, 92 percent of internet users share the videos they view. This means that if your video can be viewed by 1000 people, your brand stands a potential of reaching up to 92000 people.

Live Videos

As already mentioned, people are more likely to watch a live video than a still video. If you are creating an explainer video, you can release it in real-time to get more viewers. According to a report released by Social Media Today in 2017, people spend 3 times more time watching live social media video than a prerecorded one. This shows that you can triple your audience reach by delivering your videos in real time. However, it is also important to inform your viewers on scheduled video release time.

Animated Videos

Animated videos play a key role in modern marketing. They are both visually appealing and entertaining. Animations are now popular due to their comic effects and their ability to convey the message easily. According to Hubspot, 88 percent of companies that do not use video in their marketing cite finances as the main constraint. However, animation videos are easy to create and do not require heavy investment. According to Wyzowl, a high quality animated video should not cost more than $1000. Furthermore, the cost of producing such videos can be lowered by using the services of freelance scriptwriters and animation experts.

How To Capitalize On The Benefits Of Video Content

It is almost impossible to use the benefits of video marketing for business independently. You still need text, audio, and images to convey your messages. When creating videos for your brand, make sure you have the best audio and text to accompany them.

Creating videos should not be hard. Simply find an app that allows you to generate videos from stock images. There are plenty of apps that provide free stock images and quick editorial tools to help you create high-quality videos.

The text that accompanies your videos should also be high quality. You have to pay to write essay online if you do not have the time to write on your own. Find quality essay writers to create good content that runs along your videos. This is important for SEO purposes.

Summary Of Video Marketing Benefits For Brand Influence

There are many benefits of video marketing for business. If you are a business owner, your aim should be to conquer the internet market space. There is no room for success for any business that cannot utilize the internet. With that said, the most important tool for internet marketing is video.

Video marketing stands out as the most acceptable means of online marketing. You need to use videos to be able to enhance your brand influence. Videos help you create an impression of professionalism. People trust quality videos than they trust text content. You can use videos to communicate your mission and vision.

The use of videos through adverts, tutorials, and social media will help you stand out from the crowd. Many people find watching videos more appealing than reading. It is, therefore, important to have videos on all your online platforms. Social media platforms are known to perform better with live video.

Conclusion

In a nutshell, you have the power to sell your brand. Use the power of video marketing to get out and reach the market that you deserve. Create high-quality videos and start attracting the right traffic. Use the benefits video content to reach out to your customers and enhance your brand's influence.

Emily Watts

Emily Watts is a backpacking enthusiast. She managed to backpack across Australia in a few short weeks. She came back to her hometown of Albany, where she shares her experiences with the locals, on top of helping out at the local homeless shelter. Emily has her own website ElizabethanAuthors, where she writes about authors and their works.

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Comments

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Excellent post, Emily. a demo video of a product is much more effective nowadays, as a customer would rather watch a video than read a blog post on the same. Also, Live streaming is a great method through which businesses can improve interaction with their customers.

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