How to Increase your Brand’s Influence with Online Video Marketing

Digital marketing has advanced to a whole new scale. Video marketing is now a compulsory part of any successful online marketing campaign. A few years ago, video marketing was a reserve of the chosen few. Only large corporations could manage successful video marketing due to the cost involved in the production of such videos. However, things have changed a lot in the past few years. Today, all online entities including startups, e-commerce businesses, and even personal blogs are utilizing the benefits of video content.

The scramble for video marketing benefits is not based on an empty promise. Statistically, video marketing has more return on investment (ROI) than all the other forms of digital marketing. According to a Hubspot post, 78 percent of internet users watch videos on a weekly basis. Further, 55 percent of daily internet visitors encounter or watch a video. These figures are nothing compared to the percentage of web visitors who encounter text content. Generally, the internet is richer in text content than any other form of content. In fact, almost all internet visitors have to come across some text. This explains why using video stands out.  

Video content also delivers more information per minute compared to text and images. An individual with the maximum reading speed can only read up to 700 words per minute. On the other hand, a one-minute video can contain up to 1.8 million words according to Forrester Research.  

Ideally, there are many benefits of video marketing for business than any other media. If you are not yet using video content, it is time to think twice. Video marketing will not only help skyrocket your traffic but also enhance your brand’s awareness. Video can be used to create a positive reputation more than text and images. You need video in every sector to be able to relate with your customers, followers, and blog readers at a more personal level.  In this post, we explore ways you can increase your brand’s influence online by using video content.

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1. Offer Product Information Through Video Marketing

Most marketers pay too much attention to selling the product than educating the consumers. While your selling efforts may bear fruits, you will have nothing to show in the long run. A good marketing strategy includes plans to educate the product users. There is no better way of passing information than through videos. Explainer videos are easy to create and publish. There are many apps that can be used to create videos instantly. All you need is to get some quality stock images and use them to create informative videos.

An explainer video or a tutorial will help you capture the attention of your customers. Those who have already purchased your product will be more interested in knowing how to use the product while those who are yet to purchase will be attracted to it. Informative videos help in marketing indirectly. They will help you establish a long-lasting customer relationship. Happy customers will further market your brand through word of mouth.

2. Interact With Your Customers Using Video

For your brand to grow, you must find a way of getting customer feedback. One of the effective ways of getting customer feedback is through video content. According to Google, 34 percent of internet users are more likely to comment on video content than on text content. Videos are interactive and can be used to ask direct questions to viewers. If you need your customers to open up and talk about things they like and dislike use videos. Make your videos interactive by asking more questions within the adverts.

A good way of getting customer response is through live video sessions on social media. You can use YouTube or Facebook live features to interact with your customers on a real-time basis. According to Facebook, 80 percent of Facebook users are likely to watch a live video while only 40 percent of users are likely to read a post for 1 minute.  To enhance your brand's popularity, use videos to interact with your clients on your website and social media platforms.

3. Outshine Your Competitors With Professional Videos

One of the effective brand building strategies is outshining your competitors. The marketplace does not have space for two kings in the same kingdom. If you want your brand to shine, you need to find a way of making your competitors worthless. While you may not have enough money to advertise on mainstream media, internet marketing gives you plenty of space to interact with your customers directly. Use the social platforms to pass the message that hits your competitors directly. Create promotions that capitalize on your competitor's weaknesses. With such content, you will start gaining more ground and outshine competing brands.

4. Use Video Content to Boost your Traffic

Interestingly, videos are more SEO friendly than text and images.  In the top 100 search results, 80 percent are videos and only 20 percent make up for text and images. More surprising, YouTube is the most used search engine after Google. This explains the fact that videos stand out in communicating to the masses. By embedding YouTube videos into your content, you increase the probability of your site being found by search engines.  The criteria used by Google and other search engines to rank sites has changed over the years. Unlike a few years ago, spamming your website with keywords will not help you drive traffic to your website. Google now rewards sites that are relevant to users' needs. The relevance of a website is determined by session time.

According to a WordStream publication, 59 percent of internet users would rather watch a video than reading text content. Using video on your website guarantees viewership. This will help you rank high in search engines and increase your traffic. There is no better way of creating brand awareness than having the first-page rank.

5. Increase Conversions With Video Marketing

The number one indicator of growing brand awareness is increasing sales. Conversions reflect more than traffic. You may be having very high traffic but no sales. Video content is one of the highest converting content. One of the benefits of video content is high conversion rates as compared to text, email marketing, and TV advertisements. People who watch videos are more likely to purchase. Video marketing is, therefore, efficient since it has a high ROI. According to research done by MarketingCharts.com, more than 60 percent of online buyers spend at least 2 minutes watching videos before they purchase. It is not surprising that e-commerce websites with sales videos convert more than those without.

6. Reach Out To A Wider Audience And Improve Brand Reach With Videos

Video content will help you reach out to more people than text and images. According to DigitalVyda, 92 percent of people who watch videos online are likely to share. Video sharing is the best way to spread your brand popularity. A video stands a chance of going viral through sharing. This can easily skyrocket your traffic and your brand popularity in a few days.

The other factor that increases video viewership is the use of mobile devices. Over 65 percent of internet users access the net through mobile devices. Statistical data released by Rhythm Insights show that video ads of about 30 seconds in length receive 90 percent viewership.  Many brands use such short video adverts to grow their popularity and brand influence online. It is easy to get people interested by using short videos in your PPC campaigns than using text and images. The good news is that you can easily create such videos by using stock images and music. You can also expand your audience by encouraging video viewers to share on YouTube or through emails.

7. Use Videos To Create Memorable Ads

Online video ads view in 2012

An influential brand is one that consumers think about when they see or hear about a certain product. Psychologically, the human mind remembers what is seen. When you use videos, people remember the content they see in videos than what they read. According to a HubSpot publication, over 80 percent of web users remember what they saw in a video one month ago. Continuous use of graphically appealing videos is encouraged for those seeking to build a brand.

It is important to create videos that are graphically related to your brand. If you are just creating a demo or explainer video, make sure you use colors and words that represent your brand. Each brand has a logo and themes that represent it. Use colors that represent your logo when creating such videos.

Another factor that makes videos memorable is the use of comic features. In the recent past, many marketers use cartoon videos to create a comic effect. While the video may seem funny than professional, more people are likely to remember it.

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Types Of Videos You Can Create To Increase Your Brand Awareness

Types of video content used by marketers

While video marketing is the right direction to go for your brand, not all videos are effective in brand enhancement. There are many types of videos you can create, but you need to find the ones that appeal to your business plan. Some videos you can use include:

Brand Videos

Brand awareness videos are created for the purpose of brand marketing. They are usually used in advertisements to show the brand vision and mission.  According to Unbounce, including a brand or explainer video on the landing page can increase the conversion rates by up to 90 percent. Using text to explain more about your brand is good but it will not achieve the results that a video can. According to research done by Digital Information World, 59 percent of seniors say that they would rather watch a video than reading the text. Brand videos use a direct approach to video marketing. They may generate the necessary influence when used in the right manner. However, building a brand requires more than just advertising your mission and vision. All the other aspects of video marketing are very important in enhancing your brand influence online.

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Explainer/ Demo Videos

These kinds of videos are essential in elaborating the uses of products to customers. Creating a demo or explainer video helps you build customer confidence. According to a study done by Wyzowl, 93 percent of companies that use explainer videos believe that they have increased product awareness. Further, 72 percent of companies that use video marketing record increase in their conversion rates. If you want to make your brand more popular, explainer videos can deliver extraordinary results. Customers want to relate to a brand that can offer extra help in case of need. The fact that you care to elaborate more about your products is an indication that your brand is good. Video marketing benefits both the marketer and the customer.

Event Videos

The best way to stay in touch with customers is through regular updates. Keep your customers aware of every change you are making. When you share such moments with consumers, they feel as if they are a part of the brand. You can be sharing major events such as the opening of branches or annual general meetings. This keeps your customers engaged and interested in your brand. The best part is that the viewers will share your video with other people hence giving it more viewership. According to RendrFx, 92 percent of internet users share the videos they view. This means that if your video can be viewed by 1000 people, your brand stands a potential of reaching up to 92000 people.

Live Videos

As already mentioned, people are more likely to watch a live video than a still video. If you are creating an explainer video, you can release it in real-time to get more viewers. According to a report released by Social Media Today in 2017, people spend 3 times more time watching live social media video than a prerecorded one. This shows that you can triple your audience reach by delivering your videos in real time. However, it is also important to inform your viewers on scheduled video release time.

Animated Videos

Animated videos play a key role in modern marketing. They are both visually appealing and entertaining. Animations are now popular due to their comic effects and their ability to convey the message easily. According to Hubspot, 88 percent of companies that do not use video in their marketing cite finances as the main constraint. However, animation videos are easy to create and do not require heavy investment. According to Wyzowl, a high quality animated video should not cost more than $1000. Furthermore, the cost of producing such videos can be lowered by using the services of freelance scriptwriters and animation experts.

How To Capitalize On The Benefits Of Video Content

It is almost impossible to use the benefits of video marketing for business independently. You still need text, audio, and images to convey your messages. When creating videos for your brand, make sure you have the best audio and text to accompany them.

Creating videos should not be hard. Simply find an app that allows you to generate videos from stock images. There are plenty of apps that provide free stock images and quick editorial tools to help you create high-quality videos.

The text that accompanies your videos should also be high quality. You have to pay to write essay online if you do not have the time to write on your own. Find quality essay writers to create good content that runs along your videos. This is important for SEO purposes.

Summary Of Video Marketing Benefits For Brand Influence

Summary Of Video Marketing Benefits

There are many benefits of video marketing for business. If you are a business owner, your aim should be to conquer the internet market space. There is no room for success for any business that cannot utilize the internet. With that said, the most important tool for internet marketing is video.

Video marketing stands out as the most acceptable means of online marketing. You need to use videos to be able to enhance your brand influence. Videos help you create an impression of professionalism. People trust quality videos than they trust text content. You can use videos to communicate your mission and vision.

The use of videos through adverts, tutorials, and social media will help you stand out from the crowd. Many people find watching videos more appealing than reading. It is, therefore, important to have videos on all your online platforms. Social media platforms are known to perform better with live video.

Conclusion

In a nutshell, you have the power to sell your brand. Use the power of video marketing to get out and reach the market that you deserve. Create high-quality videos and start attracting the right traffic. Use the benefits video content to reach out to your customers and enhance your brand's influence.

Emily Watts

Emily Watts

Emily is an expert in the field of economy and marketing. Also, she dreams to create her own marketing company and become successful business women.

24 comments

  1. Before read your blog, I was thinking this is to difficult to creating a useful unique video. But now I realized this is difficult but not impossible. Thanks for sharing the informative article.

  2. Thanks for sharing this information with us. I really found this very useful for us. Video marketing is also very helpful for promoting your websites and it also make site more attractive for site visitor.

  3. This article is amazing and very helpful for all the readers. Especially, the point about how with the help of Video you can make your brand Outshine from your Competitors. Video marketing is becoming a new growing marketing technique that is attracting more and more users to a brand.

  4. Hi, your article is good and This article is amazing and very helpful for all the readers..

  5. Hey Emily, thank you for the post. With the advent of fast Internet, video marketing is now on the top of the marketing list. If we surf Facebook, we can easily found that most of the posts are in the form of videos. Looking for more on video marketing tips especially on YouTube marketing.

  6. Hi, thank you for sharing the amazing content with us. You are right video marketing is the key of building online presence of a company.

  7. This article is amazing article. Video marketing is growing marketing technique that is attracting more and more users to a brand.

  8. I’m regular reader of your website. In in recent years in online video has given rise to a new way of marketing business.

    Thanks!

  9. Hi! These are some really great video marketing tips for building a brand. Thanks for sharing.

  10. Wow, Fantastic Blog, it’s so helpful to me, and your blog is very good

  11. great and helpful blog to everyone.. thanks a lot for sharing

  12. Customers are always on the Internet. Internet Marketing offers a whole lot of convenience in terms of getting the message across to the target market. It has become a necessity for any business. Thanks for putting top notch content in article. It will encourage entrepreneurs to work more effectively on digital marketing and gain potential results from it. I would like to be here again to find another masterpiece article.

  13. Thanks ! Hello sir, Thank You for sharing this wonderful information, its really influencing blog.

  14. My friend suggested this website, and she was totally right. Keep up the great work!!!

  15. Video marketing is the best way to create engagement on social media platforms. As a key component of your content marketing, understand that social video will continue evolving and marketers will play a critical role in shaping the future of video marketing. You have permission to play, experiment and see what your audience appreciates the most. Integrated your own unique brand strategies, try various tools, and keep experimenting as these platforms evolve.

  16. So much helpful article. I will apply your tips for my business

  17. As always I was thinking that creating videos and driving traffic through videos is literally tough. But after reading your blog, I’ve realized that I should start sooner rather than later. Thanks much!

  18. I like it when you said that video marketing is a compulsory part of an effective online marketing campaign. I like how you discussed the benefits and effectivity of this platform in order for your brand to be known. If ever that I will own a business, I will consider social media, video, online marketing as my platform as they can reach cast audience without costing that much compared to other forms of visual or audio advertising.

  19. Thanks for sharing a idea this content was a unique information.This article is amazing and very helpful for every person read this blog

  20. Thanks for sharing this valuable information. Videos play an vital role in marketing of products or services.
    Now days people usually don’t like to read more content but love to watch videos i.e the engagement is boosted with video marketing and on the social media platform videos are performing better and creating more engagement in comparison to content and picture.

  21. Before read your blog, I was thinking this is to difficult to creating a useful unique video. But now I realized this is difficult but not impossible. Thanks for sharing the informative article.

  22. Hi..
    it’s amazing your article and you know this article is helpful for everyone and you know thanks for information for digital marketing tq…

  23. Such a great blog about video marketing. Everyone should follow this blog.

  24. Excellent post, Emily. a demo video of a product is much more effective nowadays, as a customer would rather watch a video than read a blog post on the same. Also, Live streaming is a great method through which businesses can improve interaction with their customers.

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