“85% of businesses now have internal staff and resources to produce videos in-house.” – Hubspot
With businesses publishing an average of 18 videos a month, 2017 was clearly a year for YouTube marketing. We hope you could find time in your busy schedule to empower your marketing arsenal with some kickass video marketing tricks and tools.
But, with all the hype surrounding the YouTube marketing ecosystem, it’s no wonder that some sort of FOMO (fear of missing out) must have already made its way to your brain. Understanding your plight as a fellow digital marketer, I have collated seven amazing video marketing articles into this blog post.
So without any further ado, let’s get started.
To be a Video Marketer or not, is that the question? These 127 facts explained through a fun infographic would make you want to try video marketing for your business, right away.
It talks about usage, growth of online videos, psychology of video consumers, using videos in emails, top platforms and brands that use video marketing, remarketing through videos and much more.
Before creating a video, you should have a clear picture of your target audience. You definitely want to create a video that will visually (and emotionally) appeal your target audience and compel them to take an action. This article reveals the right way to conduct audience research before creating a video.
To make your video stand apart, what is it that you absolutely need to include in it? With tons of brands and businesses sharing video content online, there is a risk of information overload. It’s therefore imperative that your video content is well thought out and executed. Read this article to find out the right video content strategy for your business.
Creating relevant videos during each stage of your marketing funnel, is the key to engaging your audience. But what kind of videos work for each stage of the funnel? What should you keep in mind before creating a video of each type? What does your audience want to know in each of these videos? This article will uncover all the answers for you.
If you are new to Youtube marketing, this article is tailor-made for you. It will tell you about the types of video ads that you can make depending on your business. Broadly speaking, there are five types of video ads that exist and are commonly used.
Creating a video is just half the work done, the real battle lies in identifying the appropriate channels to market it. There are certain defined practices (and some unconventional ones too!) that you must follow to ensure that your video reaches the right audience on the Internet. This article helps you identify the right channels for each of your target audience.
Social media has the potential to spread news like forest fire. Undoubtedly, it is the most favorite marketing channel for digital marketers. If you are still not betting on social media for promoting your video content, this article is sure to convince you to do so. Additionally, it also talks about the type of media you should use on different social networks.
Well, if you have somehow landed on this page, it’s safe to assume that you are associated with Youtube Marketing in one or the other form. Rocketium lets you create videos quickly and easily. Also, if you have an article or blog post, you can easily convert it to a video using Rocketium. So, do check it out.