Content marketers often get lost in numbers to generate quality B2B leads for a SaaS company. They get busy trying to find a perfect formula which brings the highest ROI to their business. While juggling with different content marketing ideas to reach out to the target audience, generating quality leads, and boosting conversions, marketers forget the purpose of creating a content, which is to deliver value to your audience through worthy ...
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Most digital marketers have dabbled in video marketing here and there. Perhaps you’ve inserted a clip in a marketing email or embedded a tutorial in your website to explain easy ways to make the most of your product. But did you know you can use videos effectively at every stage of the marketing funnel? Now you do. And taking advantage of videos is just smart marketing. Statistics show that marketers who use video get ...
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While there is so much of focus on Facebook and Instagram for social media marketing, LinkedIn has been constantly growing its user base to more than 500 million users, the reason why businesses are working hard to make their LinkedIn marketing strategy perfect, so they can tap into the largest professional network on the internet. The question that arises then: is LinkedIn a suitable place to generate leads for your business, ...
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Digital marketing has advanced to a whole new scale. Video marketing is now a compulsory part of any successful online marketing campaign. A few years ago, video marketing was a reserve of the chosen few. Only large corporations could manage successful video marketing due to the cost involved in the production of such videos. However, things have changed a lot in the past few years. Today, all online entities including ...
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Introduction Video marketing is taking over the online community in the last few years with more than 81 percent of organizations reporting to use video content for promotional purposes. It's not unusual to see such a vast interest in multimedia content as a part of marketing strategy since there's already a large interest in all sorts of video. In fact, recent YouTube statistics show that each day there is a billion ...
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Social video marketing is intimidating. Especially when you’re trying to keep afloat in the sea of changing social media algorithms. And yet you can’t deny video is a content marketing superpower. Online videos will account for 80% of consumer internet traffic by 2020. 81% of people encouraged to buy a service/product after watching a brand’s video. An average person spends over one and a half hour per day to watch online videos. ...
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Brand visibility is a frequently-used marketing tactic that inspires a lot of different opinions and adoption strategies. By definition, a brand becomes visible by being shared, read and seen on social media, as well as on traditional media. It’s not a new concept in marketing, but it keeps evolving and adding fresh features over time. Video content has become one of the most popular brand visibility formats in the last few ...
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