How to make an effective content marketing and distribution plan

Content Marketing & Distribution Strategies – Kevan Lee

Content marketers often get lost in numbers to generate quality B2B leads for a SaaS company. They get busy trying to find a perfect formula which brings the highest ROI to their business. While juggling with different content marketing ideas to reach out to the target audience, generating quality leads, and boosting conversions, marketers forget the purpose of creating a content, which is to deliver value to your audience through worthy ...

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How to Supercharge Your Marketing Funnel with Videos

How to Supercharge Your Marketing Funnel with Videos

Most digital marketers have dabbled in video marketing here and there. Perhaps you’ve inserted a clip in a marketing email or embedded a tutorial in your website to explain easy ways to make the most of your product. But did you know you can use videos effectively at every stage of the marketing funnel? Now you do. And taking advantage of videos is just smart marketing. Statistics show that marketers who use video get ...

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7 Hacks on How to Use Text in Videos

Visual content is dominating the Internet, with 80% of the entire consumer-related traffic coming from videos alone. You probably know that people process images and videos much faster than audio or textual posts, so it’s natural to see more marketers putting a stronger emphasis on visual formats. The stats focusing on viewers’ age are particularly intriguing: However, the story is not so lopsided. While videos really play a major role in ...

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Video marketing for NGOs

How to Build a Perfect Strategy in Video Marketing for Nonprofit Organizations

Introduction Video marketing is taking over the online community in the last few years with more than 81 percent of organizations reporting to use video content for promotional purposes. It's not unusual to see such a vast interest in multimedia content as a part of marketing strategy since there's already a large interest in all sorts of video. In fact, recent YouTube statistics show that each day there is a billion ...

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Video content marketing

How to Customize Video Content for Every Social Media Channel

Social video marketing is intimidating. Especially when you’re trying to keep afloat in the sea of changing social media algorithms. And yet you can’t deny video is a content marketing superpower.   Online videos will account for 80% of consumer internet traffic by 2020. 81% of people encouraged to buy a service/product after watching a brand’s video.   An average person spends over one and a half hour per day to watch online videos. ...

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Marketing Campaigns for Gen Z

9 Strategies to get Closer to Gen Z via Marketing Campaigns

Gen Z is a tech-savvy generation with no experience of a life without smartphones and social media. By 2020 this generation will make up almost half of all consumers. Marketers need to look for fresh ways to reach this fast-growing consumer market. What sets Gen Z apart? Welcome to the first true digital natives. The way they use technology, a sense of social responsibility and a desire to make a difference ...

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how to run ab tests for online videos

A/B Testing For Videos: 5 Easy Steps

10 years ago, simply making video content was enough to stand out and gain traction. Today, if you want to stay on top of the video craze, it’s time you begin A/B testing your videos. I'm just going to go ahead and assume you're familiar with A/B testing and its importance, if not, you can check this out. Why should I Carry Out A/B Testing for Videos? To most marketers, video is ...

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