How to make an effective content marketing and distribution plan

Content Marketing & Distribution Strategies – Kevan Lee

Content marketers often get lost in numbers to generate quality B2B leads for a SaaS company. They get busy trying to find a perfect formula which brings the highest ROI to their business. While juggling with different content marketing ideas to reach out to the target audience, generating quality leads, and boosting conversions, marketers forget the purpose of creating a content, which is to deliver value to your audience through worthy ...

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Video marketing for NGOs

How to Build a Perfect Strategy in Video Marketing for Nonprofit Organizations

Introduction Video marketing is taking over the online community in the last few years with more than 81 percent of organizations reporting to use video content for promotional purposes. It's not unusual to see such a vast interest in multimedia content as a part of marketing strategy since there's already a large interest in all sorts of video. In fact, recent YouTube statistics show that each day there is a billion ...

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Video content marketing

How to Customize Video Content for Every Social Media Channel

Social video marketing is intimidating. Especially when you’re trying to keep afloat in the sea of changing social media algorithms. And yet you can’t deny video is a content marketing superpower.   Online videos will account for 80% of consumer internet traffic by 2020. 81% of people encouraged to buy a service/product after watching a brand’s video.   An average person spends over one and a half hour per day to watch online videos. ...

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Video marketing

7 Foolproof Tips to Increase Brand Visibility with Video Marketing

Brand visibility is a frequently-used marketing tactic that inspires a lot of different opinions and adoption strategies. By definition, a brand becomes visible by being shared, read and seen on social media, as well as on traditional media. It’s not a new concept in marketing, but it keeps evolving and adding fresh features over time. Video content has become one of the most popular brand visibility formats in the last few ...

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A Closer Look at Video Thumbnail and its Importance

How many times have you spent quality time making a video script and adding breathtaking animations, but still ended up with little views and engagement? This has happened to me plenty times. However, you can change this by focussing on a very tiny, but important part of video marketing – the video thumbnail! What is a video thumbnail? A thumbnail is a reduced-size version of any image or video. Originally it got ...

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Strategies To Get The Highest Facebook Video Metrics

Here are strategies and best practices for you to follow to get the highest Facebook video play, engagement, and conversion rates #1 Don't rely on sound "No sound" seems like a bizarre thing to do until you realise how videos are viewed on Facebook. People often browse through their news feeds to kill time on their commutes, while in a restaurant or public place, or while taking a break at work. More often ...

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How to create Facebook Video Ads with Rocketium

You've probably come across video statistics that will persuade you to use video ads. But perhaps you've never created facebook video ads before. You've heard that they work well, but you do not know how to make or use one. Luckily, you don't need any prerequisite knowledge to do any of this. All you need is Rocketium. Why Rocketium? Rocketium is an online video creation platform that allows you to make videos using text, images, ...

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