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The easiest online tool to make videos. Work in teams or work solo. Make a video for every moment, every content, everything!

Growth lies in what meets the eye
Join the #DesignLedGrowthMovement

Over a 1000 of the world’s finest creative strategists and growth marketers have set new benchmarks with #DesignLedGrowth.

Here is what is in store for you!

Brands that have leveraged #DesignLedGrowth

Spilling the Magic Beans - A Growth Marketing Podcast

Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.

Anuj Prakash, OKCredit

How does OkCredit continue to grow so rapidly and what is their secret? We sit down with Anuj Prakash, the Head of Growth & Marketing at OkCredit to find out.

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Sushant Ajnikar, Uable

Capturing and retaining GenZ attention spans is no mean feat. Uable is winning this strategy and we find existing nuggets from their creative design strategy.

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Shrey Bansiwal, Urban Company

Urban Company is a unicorn that balances its strong brand language with experiments that set benchmarks. What is driving their creative strategy and growth, we find out.

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What are Turnaround times like?

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The #DesignLedGrowth Initiative

High-growth brands and their pedigree need to translate into a visual presence to sustain growth goals and benchmarks. As a result, marketing and brand teams' design faces pressure on richness, relevance, and timeliness fronts. Balancing well and long enough to ensure that every brand visual stands out for individual users and garners sustained attention is an art as well as a science.
Design-led growth is an initiative that captures the holy grail to success that high growth initiatives associate themselves with and aims to build a community where practicers share and learn from each other.

Impact Areas of Design-led Growth

  • Turn around time

    Idea to go-live is fast, glitch-free, and predictable

  • Channel Adapts

    Sizes and formats optimized for all channels and placements is automated

  • Timely refresh

    Ability to beat creative fatigue before performance slumps without redoing creatives

  • Targeting with scaled content

    For product, offer, multilingual, or behavior-based variations is automated

  • Continuous experiments

    Between creative copy, and campaign elements at bulk, without redoing

  • Collaboration and review

    Simplified reviews, ontime approvals and synchronized communication at all stages

The complete lifecycle of a
campaign

  • 1

    Plan

    • Set objectives
    • Choose channels
    • Target audience
    • Set budget
  • 2

    Create

    • Set objectives
    • Choose channels
    • Target audience
    • Set budget
  • 3

    Publish

    • Set objectives
    • Choose channels
    • Target audience
    • Set budget
  • 4

    Analyze

    • Set objectives
    • Choose channels
    • Target audience
    • Set budget

Our featured blogs

Choicest of our editorial selection for you, at your disposal!

Automate creative production | Overcome Holiday rush

Your business’s ability to acquire new customers and engage with them for long is the key factor that will determine all potential growth.

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Indian Festive Season Marketing: Framework for Effective Campaigns

Contextual and omnichannel campaigns will have a key role to play this season, regardless of the festive season marketing strategies employed.

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Black Friday Campaign Guide: Case Study & Actionable Tips

Applications are among the most effective platforms for advertisers to get the users’ attention to advertise their products.

Read More

How to Run Experiments for In-App Advertising

Applications are among the most effective platforms for advertisers to get the users’ attention to advertise their products.

Read More

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