Scale creation, collaborate and go live
Growth lies in what meets the eye
Join the #DesignLedGrowthMovement
Over a 1000 of the world’s finest creative strategists and growth marketers have set new benchmarks with #DesignLedGrowth.
Here is what is in store for you!
Brands that have leveraged #DesignLedGrowth
Brands that have leveraged #DesignLedGrowth
Spilling the Magic Beans - A Growth Marketing Podcast
Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
The #DesignLedGrowth Initiative
High-growth brands and their pedigree need to translate into a visual presence to
sustain growth goals and benchmarks. As a result, marketing and brand teams' design
faces pressure on richness, relevance, and timeliness fronts.
Balancing well and long enough to ensure that every brand visual stands out for
individual users and garners sustained attention is an art as well as a science.
Design-led growth is an initiative that captures the holy grail to success that high
growth initiatives associate themselves with and aims to build a community where
practicers share and learn from each other.
Impact Areas of Design-led Growth
-
Turn around time
Idea to go-live is fast, glitch-free, and predictable
-
Channel Adapts
Sizes and formats optimized for all channels and placements is automated
-
Timely refresh
Ability to beat creative fatigue before performance slumps without redoing creatives
-
Targeting with scaled content
For product, offer, multilingual, or behavior-based variations is automated
-
Continuous experiments
Between creative copy, and campaign elements at bulk, without redoing
-
Collaboration and review
Simplified reviews, ontime approvals and synchronized communication at all stages
The complete lifecycle of a
campaign
-
1
Plan
- Set objectives
- Choose channels
- Target audience
- Set budget
-
2
Create
- Templatize design
- Adapt to channels
- Create scale
- Collaborate
- Manage assets
- Manage brand
- Creative workflow
-
3
Publish
- Prepare campaign
- Schedule
- Maintain hygiene
- Review
-
4
Analyze
- Campaign tracking
- Creative analytics
- Insight gathering
- Automate alerts
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