Content marketers often get lost in numbers to generate quality B2B leads for a SaaS company. They get busy trying to find a perfect formula which brings the highest ROI to their business. While juggling with different content marketing ideas to reach out to the target audience, generating quality leads, and boosting conversions, marketers forget the purpose of creating a content, which is to deliver value to your audience through worthy ...
Read More
Most digital marketers have dabbled in video marketing here and there. Perhaps you’ve inserted a clip in a marketing email or embedded a tutorial in your website to explain easy ways to make the most of your product. But did you know you can use videos effectively at every stage of the marketing funnel? Now you do. And taking advantage of videos is just smart marketing. Statistics show that marketers who use video get ...
Read More
Visual content is dominating the Internet, with 80% of the entire consumer-related traffic coming from videos alone. You probably know that people process images and videos much faster than audio or textual posts, so it’s natural to see more marketers putting a stronger emphasis on visual formats. The stats focusing on viewers’ age are particularly intriguing: However, the story is not so lopsided. While videos really play a major role in ...
Read More
Introduction Video marketing is taking over the online community in the last few years with more than 81 percent of organizations reporting to use video content for promotional purposes. It's not unusual to see such a vast interest in multimedia content as a part of marketing strategy since there's already a large interest in all sorts of video. In fact, recent YouTube statistics show that each day there is a billion ...
Read More
Social video marketing is intimidating. Especially when you’re trying to keep afloat in the sea of changing social media algorithms. And yet you can’t deny video is a content marketing superpower. Online videos will account for 80% of consumer internet traffic by 2020. 81% of people encouraged to buy a service/product after watching a brand’s video. An average person spends over one and a half hour per day to watch online videos. ...
Read More
Once upon a time, generating traffic towards your site was largely dependant on writing great web copies. Nowadays, while content is still evidently relevant, the general audience’s preference when it comes to learning and consuming content has shifted to videos. You can stop someone at the side of the road, make them choose between reading a full block of text or watch a short video, and all things considered, the person ...
Read More
When it comes to social media, viewer engagement is critical. Adding subtitles to your videos is as important as adding music. You must use subtitles to make your audience understand and contextualize your video content. All of us understand the importance of having subtitles in a video but how exactly do we add subtitles to video, is the question that intrigues all of us. [Tweet "If you cater to a global audience, subtitles ...
Read More