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CampaignDesignMarketing
Leverage a Creative Management Platform for Design Collaboration
Design Collaboration Reimagined: How Marketing and Design Work Together Effortlessly

Marketing and design collaboration strategies are critical for the success of any digital marketing campaign. When marketing and design teams work in silos there are two likely results. One: low-quality design which unmistakably leads to poor campaign performance. The second:...

February 2, 2022
Creative AutomationDigital Asset Management
Why-On-Demand-Companies-Need-Digital-Asset-Management-
Why Your On-Demand Company Needs a Digital Asset Management System

Digital asset management systems are critical for e-commerce and on-demand companies. Whether you are in the fashion, pharma, groceries, food delivery, or ride-sharing space, the best digital asset management tools help you deliver the right message at the right time....

January 20, 2022
Growth MarketingMarketing
7 Growth Marketing Podcast
7 Growth Marketing Podcasts to Skyrocket your Business

Who wouldn’t want their business to reap massive numbers in a short term? Marketing a product or service successfully demands executing campaigns within well-defined timelines. The most competitive marketers out there do not spend an eternity researching for hacks to...

December 27, 2021
Creative AutomationDesign
16-Graphic-Design-Influencers-to-follow-on-Instagram
16 Graphic Design Influencers to follow on Instagram

Every brand and marketing team is trying to solve the same equation and striving to stand out to consumers and gain sustained attention. For a long time, brands brought it through art, creatives, and designs that captured the eye.  Then...

December 14, 2021
Creative AutomationMarketing
How Automated Banner Production Reduces Cost, Time & Errors

Of all kinds of MarTech solutions, automated banner production tools are most popular among growth marketers because of the numerous benefits they offer to their users. In fact, according to Statista, sales of marketing automation technology tools grew 13% in...

November 26, 2021
Marketing
How Amazon Music and Klarna Do Holiday Marketing Campaigns

It’s been a few weeks since Halloween and the holiday season is well and truly upon us! For brands that are yet to launch their holiday marketing campaigns, it’s now or never. If the trends over the last couple of...

November 19, 2021
Creative AutomationMarketingVideo Marketing
Video-Automation-Maximize-the-Potential-of-Video-Marketing
Video Automation: Maximize the Potential of Video Marketing

Any marketer worth their salt would have heard about Cadbury’s latest festive campaign that makes ingenious use of video automation. The campaign features Shah Rukh Khan, allowing any local store to create their personalized ad without spending a penny.  AI...

November 16, 2021
Marketing
Cyber Monday Marketing: Stand out with a Design-led strategy

Cyber Monday 2020 lived up to its reputation as the biggest sales shopping day in the US. At over $10.8 billion, US eCommerce brands did far more business than Black Friday, whose total tally stood at $9 billion. Compared to...

November 2, 2021
Creative Automation
What-is-a-Creative-Management-Platform
What is a Creative Management Platform (CMP) | Vendor Guide

Introduction What is a Creative Management Platform? Factors to Consider before Choosing a Creative Management Platform Vendor How Do High-Growth Companies Leverage CMP to Run High-Converting Campaigns Across Different Channels?  What Questions to Ask your CMP Vendor and What to...

October 26, 2021
Creative AutomationMarketing
Creative refresh
What is Creative Refresh & How to Beat Banner Blindness

COVID-19 may be hogging all the limelight. However, there is another pandemic lurking in the world today that few know about – except growth marketers, that is!  This is the pandemic of banner blindness, and it is only growing with...

October 21, 2021
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