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Chaos to clarity: How agile CreativeOps transforms an ecommerce category manager's world
Chaos to clarity: How agile CreativeOps transforms an ecommerce category manager’s world

Navigating the role of an ecommerce category manager presents a unique blend of fulfillment and fatigue. The exhilaration of competing for attention and revenue against other categories present on the platform provides a surge of adrenaline. However, this thrill is...

November 30, 2023
Creative AutomationMarketing
The new creative operations journey: Untangling the Rube Goldberg of enterprise communication

Ford’s assembly line was a turning point for the way automotive industries operated in the early 20th century, unlocking two important aspects of operational excellence – scale and efficiency. Productivity grew, wages grew and profits grew. This ops revolution echoed...

November 10, 2023
Generative AI
Rocketium's gen AI tools
Make it your own: Contextual generative AI for your CreativeOps

Generative AI is changing the way we work. We see the impact of AI cascading across various teams: Mckinsey reports that marketing and sales are among the top four functions that could account for approximately 75% of the total annual...

November 6, 2023
Advertising
Raising the bar with every sale
Raising the bar with every sale: Top online marketplaces that stay sale-ready with agile CreativeOps

For online marketplaces and ecommerce companies, driving big sales across different categories is crucial for the platform’s success. A single sale event involves multiple aspects that need to be smoothly orchestrated – website traffic, new ads, new pages, new products,...

October 12, 2023
Creative Automation
How AI is set to change the way we write
The wordsmith’s apprentice: Why generative AI is set to change the way we write

Let's dive straight into the heart of the matter. The age of AI disruption has arrived, and the marketing landscape is its prime beneficiary. In a world where the potential of generative AI is only starting to be explored, McKinsey's...

September 5, 2023
AdvertisingCompany AnnouncementsNews
Event Spotlight | Rocketium at Martequity Awards and Summit’23

Team Rocketium had a day of fantastic brand interactions at the Martequity Awards and Summit ‘23 organized by ET Brand Equity. The event revolved around exploring innovations in the martech world, with specific focus on themes like generative AI, data...

August 31, 2023
Company Announcements
Rocketium closes new round of funding
Rocketium raises $5.3M to bring generative AI powered CreativeOps to global brands

We’re thrilled to announce that Rocketium closes another round of funding to deepen our generative AI capabilities for enterprise CreativeOps, and strengthen our US expansion. We’ve raised $5.3M in funding led by Tenacity Ventures, with participation from existing investors Emergent...

August 16, 2023
AnalyticsProduct
The Age of Insight-Led Design is Here: Creative Intelligence for Better Performance

Advertising campaigns are largely grounded in data, right from planning to execution and performance analysis. But your audiences don’t look at “campaigns”, they see visuals and creatives that essentially form the face of an ad campaign. And much of these...

May 30, 2023
Brand ComplianceSolution
From Stretched to Seamless: How Agile CreativeOps Can Simplify Brand Compliance for ecommerce

A mere glance at ecommerce platforms tells us the scale of creatives required to run a robust online marketplace. With thousands of product listings and display ads on the website real-estate and other distribution channels, there’s a lot of heavy...

May 17, 2023
CreativeOps
Agile CreativeOps
Dawn of Limitless Communication: CreativeOps for Today’s Enterprises

Published originally on Afaqs Digital content consumption has rapidly grown in the past decade with an exponential bump in the post pandemic world, seeing as high as a 30% increase across all industries. Given that 93% of all communication today...

April 18, 2023
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