Ayush Parti, Author at Academy

Campaign Creative Automation

Create Visual Multilingual Marketing Campaigns in 6 easy steps

There has been a subtle shift in how marketers plan and execute multilingual marketing campaigns. However, the impact of this shift has been anything but subtle. Localizing marketing campaigns has helped brands make headway in international markets. To be sure,...

February 9, 2022

Campaign Design Marketing

Leverage a Creative Management Platform for Design Collaboration

Design Collaboration Reimagined: How Marketing and Design Work Together Effortlessly

Marketing and design collaboration strategies are critical for the success of any digital marketing campaign. When marketing and design teams work in silos there are two likely results. One: low-quality design which unmistakably leads to poor campaign performance. The second:...

February 2, 2022

Creative Automation Digital Asset Management

Why-On-Demand-Companies-Need-Digital-Asset-Management-

Why Your On-Demand Company Needs a Digital Asset Management System

Digital asset management systems are critical for e-commerce and on-demand companies. Whether you are in the fashion, pharma, groceries, food delivery, or ride-sharing space, the best digital asset management tools help you deliver the right message at the right time....

January 20, 2022

Growth Marketing Marketing

7 Growth Marketing Podcasts to Skyrocket your Business

Who wouldn’t want their business to reap massive numbers in a short term? Marketing a product or service successfully demands executing campaigns within well-defined timelines. The most competitive marketers out there do not spend an eternity researching for hacks to...

December 27, 2021

Creative Automation Design

16 Graphic Design Influencers to follow on Instagram

Every brand and marketing team is trying to solve the same equation and striving to stand out to consumers and gain sustained attention. For a long time, brands brought it through art, creatives, and designs that captured the eye. Then...

December 14, 2021

Creative Automation Marketing

How Automated Banner Production Reduces Cost, Time & Errors

Of all kinds of MarTech solutions, automated banner production tools are most popular among growth marketers because of the numerous benefits they offer to their users. In fact, according to Statista, sales of marketing automation technology tools grew 13% in...

November 26, 2021

Marketing

How Amazon Music and Klarna Do Holiday Marketing Campaigns

It’s been a few weeks since Halloween and the holiday season is well and truly upon us! For brands that are yet to launch their holiday marketing campaigns, it’s now or never. If the trends over the last couple of...

November 19, 2021

Creative Automation Marketing Video Marketing

Video Automation: Maximize the Potential of Video Marketing

Any marketer worth their salt would have heard about Cadbury’s latest festive campaign that makes ingenious use of video automation. The campaign features Shah Rukh Khan, allowing any local store to create their personalized ad without spending a penny. AI...

November 16, 2021

Marketing

Cyber Monday Marketing: Stand out with a Design-led strategy

Cyber Monday 2020 lived up to its reputation as the biggest sales shopping day in the US. At over $10.8 billion, US eCommerce brands did far more business than Black Friday, whose total tally stood at $9 billion. Compared to...

November 2, 2021

Creative Automation

What is a Creative Management Platform (CMP) | Vendor Guide

Introduction What is a Creative Management Platform? Factors to Consider before Choosing a Creative Management Platform Vendor How Do High-Growth Companies Leverage CMP to Run High-Converting Campaigns Across Different Channels? What Questions to Ask your CMP Vendor and What to...

October 26, 2021

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