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Videos are an integral part of an effective social media campaign. Thus, by adding videos, you increase the reach of your posts,enhance your search history, your audience understands your message better, and your posts get more clicks. However, as a video maker, it can be hard to keep track of the different video size specifications for different social networks (things like video format, aspect ratio, video sizes, duration, etc).
In this article, I’m going to list down the recommended video sizes for Facebook, Instagram, Twitter, Youtube and Snapchat. We know that it is challenging to make videos in different sizes for all these platforms. With this purpose in mind, we will be mentioning a solution for the problem towards the end of this article. So, go ahead. Bookmark this article as a reference guide to create the best video sizes for every social media platform and an easy way to make videos in all these sizes.
Since video consumption on Facebook is increasing steadily year by year, it will not be a surprise if Facebook is your brand’s go-to platform for video. There are different types of Facebook videos:
This is the most common type of Facebook video. However from a brand’s perspective, this is also a difficult way of getting a good organic reach, partly due to Facebook’s recent updates. Though this update is a mood-killer for marketers, it is still a viable way to share video. For instance: check out this square video on Facebook:
When you boost any of your videos by putting in money, they become native video ads. These videos are called native ads because they are in fashion like other uploaded videos and reside in your users’ feeds. Once played on the desktop, they stick at the right column as you scroll down.
Besides, you can also boost any of your existing uploaded videos and they will show up as native video ads to your selected audience.
👉 Continue reading: How do I select a target audience for my video?
Use Carousel video ads when you want to showcase upto 10 images or videos to your target audience. There is especially this extra space that you can use to highlight different products, to illustrate specific details about a single product and service, or tell a story about your brand that develops across each carousel card.
Here is a fun fact: Digiday claims that Facebook’s Carousel ads are 10 times better than its regular ads.
Facebook collections surely make it easier for users to discover, browse through search engines and purchase products or services directly from their mobile device. Why this works is because as of January 2018, 95% of active users accessed Facebook from their mobile phone.
A video collection typically includes a cover video followed by several images, hence making it perfect for displaying multiple products or multiple variations of a single product.
Facebook cover videos are in like manner cover images – they occupy the space at the top of your Facebook Page. The video will automatically start playing in mute when a user visits the page. However, visitors have the option to unmute, or expand to play the uploaded video in fullscreen.
Above all, Instagram’s advertising revenue has increased significantly in the last year. Thus, understanding Instagram video ads and their impact is very important for an advertiser. That is, if you want to impress your boss by executing the perfect ad campaign on Instagram.
Stories was indeed a game changer for Instagram. They run in a full screen and in vertical format. With 60% of stories viewed with sound-on, be sure to share content that sounds as good as it looks, and use an Instagram story scheduler to auto-post your videos. Hence, selecting the perfect music track for your video is very important.
You can post Instagram videos in either the landscape or the square format. However, square video size has an edge over landscape video size (of course you would want to make Square videos knowing that, right? BTW, Rocketium has over 300 ready-made square templates for Instagram!).
Since, square videos consume more real estate on the user’s screen, your viewer is not distracted by other posts and the metrics of your own video (views, likes, comments, etc). Thus, the only thing a user sees is the video and the CTA associated with it.
These work analogous to Facebook video ads. Moreover, you can showcase up to 10 images or videos within a single ad, each with its own link.
As a digital marketer who is active on Twitter, it’s all about grabbing your users’ attention with enticing and click-worthy video content. For instance: In the sports and entertainment industry, Twitter is often the go-to for sharing video content.
With this purpose in mind, you also need to keep yourself updated with some good practices for Twitter videos.
There are 4 types of videos on Twitter namely recorded videos, live videos and imported videos and promoted videos. The same video guidelines apply to all these videos.
Not only youTube is the second-largest search engine after Google, but also the largest for videos. As a marketer, YouTube channel is the perfect space to promote, educate and share video content about your brand.
YouTube allows users to upload different types of media formats and the freedom to use plenty of different dimensions. In fact, videos in smaller ratios tend to have black bars (known as pillarbox) to make them fit into the YouTube player without cropping your content.
Google claims that brands advertising on YouTube channel often receive a 20% increase in traffic. Infact YouTube video ads are pretty straightforward and can be classified into skippable, non-skippable, mid-roll, and pre-roll video ads.
Although, these ads follow the same video size and specs, they differ in their maximum duration.
These videos can be set to play before, during or after the original video content and users can skip it after 5 seconds. Generally, this ad format is the only one that allows advertisers to monetize the views from any viewing device (desktop, tablet, mobile, TV or a gaming console).
These videos can be set to play before, during or at the last of the original video content. However, users are forced to watch the full 15 seconds. But, views from TVs or gaming consoles do not count as monetizable views.
These videos are played mid-view (like TV commercials) and are only available for original content that lasts longer than 10 minutes. They are added either automatically, based on YouTube’s algorithm, or manually.
Mid-rolls can be skippable, but users must watch at least 30 seconds of the video ad before they see the ‘Skip Ad’ option.
These videos are played before the original video content. They’re small 6-second video ads that cannot be skipped, and are usually optimized for mobile views.
Snapchat is an really active network for younger generations and is used heavily by Millenials to share video content. Therefore, the advertising opportunities on Snapchat are huge!
There are partner opportunities to put video within Snapchat’s discovery option, and the dimensions for which are the same. But you are required to reach out to them for more details on advertising. Snapchat users generally see these ads in between viewing other users’ Stories.
We understand that it is a daunting task to create videos for every platform. In short, to make videos for different platforms video editors have to spend hours doing redundant tasks. This is where creative automation can help.
Book a free consultation to know how creative automation can help your business
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