Different video sizes for social media

Recommended Video Size For Various Social Media Platforms

Videos are an integral part of an engaging social media presence. As a video maker, it can be hard to keep track of the different video size specifications for different social networks (specifications like video format, aspect ratio, video sizes, duration, etc). You can bookmark this article as a reference guide to create the best video sizes for every social media platform.

Video Size for Facebook

Video consumption on Facebook is increasing every year. I will not be surprised if Facebook is your go-to platform for video – both as a marketer and as a user. These are all the places where you can use videos on Facebook:

1. NATIVE VIDEOS ON FACEBOOK

This is the most common type of video on Facebook, and though it is difficult for brands to get a good organic reach because of Facebook’s recent updates, it is still a viable way to share video.

Native video sizes on Facebook
Native video on Facebook

Video Guidelines

  • Recommended video size: 1280 x 720
  • Orientations accepted: Landscape, Square, Portrait
  • Accepted aspect ratios are 16:9 (for landscape), 1:1 (for square) and 9:16 (for portrait).
  • Mobile renders all videos to 2:3
  • Max file size: 4 GB
  • Recommended video formats: MP4, MOV
  • Max duration: 240 minutes

2. NATIVE VIDEO ADS ON FACEBOOK

When you boost any of your videos, they become native video ads, and they look like other videos, residing in users’ feeds. Once played on the desktop, they stick to the right column as you scroll down to the next post.

You can boost any of your existing videos and they will show up as native video ads to your selected audience. Do note that such videos are labelled as ‘Sponsored’.

Facebook video ad by netflix
Video ad by Netflix on Facebook

Video Guidelines

  • Recommended video size: 1280 x 720
  • Orientations accepted: Landscape, Square, Portrait
  • Accepted aspect ratios are 16:9 (for landscape), 1:1 (for square) and 9:16 (for portrait).
  • Mobile renders all videos to 2:3
  • Max file size: 4 GB
  • Recommended video formats: MP4, MOV
  • Max duration: 240 minutes

3. CAROUSEL VIDEO ADS ON FACEBOOK

You can use Carousel video ads to showcase upto 10 images and videos within your target audience’s news feed. You can use the extra space to highlight different products, showcase specific details about a single product, service or promotion, or tell a story about your brand that develops across each carousel card.

Infact, Digiday claims that Facebook’s Carousel ads are 10 times better than its regular ads.

Video sizes of carousel ads on facebook
Example of a carousel ad on Facebook

Video Guidelines

  • Minimum number of cards: 2
  • Recommended video size: 1080 x 1080
  • Orientations: Square
  • Accepted aspect ratio is 1:1
  • Max file size: 4 GB
  • Recommended video formats: MP4, MOV
  • Max duration: 240 minutes

4. FACEBOOK COLLECTION ADS

Collections is an ad format that makes it easier for Facebook users to discover, browse and purchase products and services from their mobile device.

A video collection typically includes a cover video followed by several images, hence making it perfect for displaying multiple products or multiple variations of a single product.

Example of a Collection video ad
Example of a Collection video ad

Video Guidelines

  • Recommended video size: 1200 x 628
  • Orientations: Landscape, Square
  • Accepted aspect ratio is 16:9 (for landscape) and 1:1 (for square)
  • Max file size: 4 GB
  • Recommended video formats: MP4, MOV
  • Max duration: 240 minutes

5. FACEBOOK COVER VIDEOS

Facebook cover videos are similar to cover images – they occupy the space at the top of your Facebook Page. The video will automatically start playing in mute when a user visits the page. Visitors have the option to unmute, or expand to play the video in fullscreen.

Cover video sizes on Facebook
Cover video put up by Buffer on Facebook

Video Guidelines

  • Recommended video size: 820 x 462
  • Orientations: Landscape
  • Recommended video formats: MP4, MOV
  • Min duration: 20 seconds
  • Max duration: 90 seconds

Video Size for Instagram

Instagram’s advertising revenue has increased significantly in the last year. Understanding Instagram video ads and their impact is very important for an advertiser if you want to execute the perfect ad campaign on Instagram.

1. INSTAGRAM STORIES

Stories run in a full screen, vertical format. With 60% of stories viewed with sound-on, be sure to share content that sounds as good as it looks. This means selecting the perfect music track for your video is very important.

Video Guidelines

  • Recommended video size: 1080 x 1920
  • Orientations: Portrait
  • Recommended aspect ratio is 9:16
  • Max file size: 4 GB
  • Recommended video formats: MP4, MOV
  • Max duration: 15 seconds

2. INSTAGRAM NATIVE VIDEOS

You can post Instagram videos in either the landscape or the square format. However, square video size has an edge over landscape video size.

Square videos consume more real estate on the user’s screen. This means your viewer is not distracted by other posts and the metrics of your own video (views, likes, comments, etc). The only thing a user sees is the video and the CTA associated with it.

Video Guidelines

  • Recommended video size: 1080 x 1080
  • Orientations: Landscape, Square
  • Recommended aspect ratios are 16:9 (for landscape) and 1:1 (for square)
  • Max file size: 4 GB
  • Recommended video formats: MP4, MOV
  • Max duration: 60 seconds

3. INSTAGRAM CAROUSEL VIDEO ADS

These work exactly the same as Facebook video ads. You can showcase up to 10 images or videos within a single ad, each with its own link.

Video Guidelines

  • Minimum number of cards: 2
  • Recommended video size: 1080 x 1080
  • Orientations: Square
  • Accepted aspect ratio is 1:1
  • Max file size: 4 GB
  • Recommended video formats: MP4, MOV
  • Max duration: 60 seconds

Video Size for Twitter

As a digital marketer who is active on Twitter, it’s all about grabbing your users’ attention with enticing and click-worthy video content. In the sports and entertainment industry, Twitter is often the go-to for sharing video content.

You also need to keep yourself updated with some good practices for Twitter videos.

All video sizes for twitter
An example of a video on Twitter

There are 4 types of videos on Twitter: recorded videos, live videos and imported videos and promoted videos. The same video guidelines apply to all these videos.

Video Guidelines

  • Recommended video size: 1280 x 720
  • Orientations: Landscape, Square and Portrait
  • Accepted aspect ratios are 16:9 (for landscape), 1:1 (for square) and 9:16 (for portrait)
  • Max file size: 512 MB
  • Recommended video formats: MP4 for web, MOV for mobile
  • Max duration: 140 seconds

Video Sizes for YouTube

YouTube is the second-largest search engine behind Google, and the largest for videos. As a marketer, YouTube is the perfect space to promote, educate and share video content about your brand.

1. NATIVE VIDEOS ON YOUTUBE

YouTube allows users to upload different types of media formats and the freedom to use plenty of different dimensions. However, videos in smaller ratios tend to have black bars (known as pillarbox) to make them fit into the YouTube player without cropping your content.

YouTube native video size
An example of a native video on YouTube

Video Guidelines

  • Recommended video size: 426 x 240 (240p)  to 3840 x 2160 (2160p)
  • Recommended Orientations: Landscape
  • Accepted aspect ratio is 16:9 (for 4:3 ratios, pillarboxing is added automatically)
  • Max file size: 128 GB
  • Recommended video formats: MOV, MPEG4, MP4, AVI, WMV, FLV, 3GPP, and WebM
  • Max duration: 12 hours

2. VIDEO ADS ON YOUTUBE

Google claims that brands advertising on YouTube often receive a 20% increase in traffic. Now, YouTube video ads are pretty straightforward and can be classified into skippable, non-skippable, mid-roll, and pre-roll video ads.

These ads follow the same video size and specs, they just differ in their maximum duration.

  • Skippable Video Ads:

These videos can be set to play before, during or after the original video content and users can skip it after 5 seconds. This ad format is the only one that allows advertisers to monetize the views from any viewing device (desktop, tablet, mobile, TV or a gaming console).

  • Non-Skippable Video Ads:

These videos can be set to play before, during or after the original video content, but users are forced to watch the full 15 seconds. But, views from TVs or gaming consoles do not count as monetizable views.

  • Mid-roll Video Ads:

These videos are played mid-view (like TV commercials) and are only available for original content that is longer than 10 minutes. They are added either automatically, based on YouTube’s algorithm, or manually.

Mid-rolls can be skippable, but users must watch at least 30 seconds of the video ad before they see the ‘Skip Ad’ option.

  • Pre-roll Video Ads:

These videos are played before the original video content. They’re small 6-second video ads that cannot be skipped, and are usually optimized for mobile views.

Video Guidelines

  • Recommended resolution: 426 x 240 (240p)  to 3840 x 2160 (2160p)
  • Recommended Orientations: Landscape
  • Accepted aspect ratio is 16:9 (for 4:3 ratios, pillarboxing is added automatically)
  • Max file size: 128 GB
  • Recommended video formats: MOV, MPEG4, MP4, AVI, WMV, FLV, 3GPP, and WebM
  • Min duration of mid-roll video ads: 30 seconds
  • Max duration of
    • Skippable ads: 12 hours
    • Non-skippable ads: 15-30 seconds
    • Pre-roll video ads: 6 seconds

Video Size for Snapchat

Snapchat is an active network for younger generations and is used heavily by Millenials to share video content. The advertising opportunities on Snapchat are huge!

There are partner opportunities to put video within Snapchat’s discovery option, and the dimensions for which are the same. But you are required to reach out to them for more details on advertising. Snapchat users see these ads in between viewing other users’ Stories.

Video Guidelines

  • Recommended video size:1080 x 1920
  • Recommended Orientations: Portrait
  • Accepted aspect ratio is 9:16
  • Max file size: 1 GB
  • Recommended video formats: MP4 and MOV
  • Min duration: 15 seconds

Which tool can help me make videos for all social media platforms?

It is difficult to find online solutions that help you make videos for EVERY platform. But a few selected tools can help you make videos in different orientations for different social network.

Rocketium is one such online platform that gives you the option to make videos in Landscape, Square and Portrait orientations.

Pulkit Jain

Engineer • Marketer • Tech Geek • Movie & Comic book nerd • Avid reader • Gaming Addict • Football fanatic #GGMU

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