Scale creation, collaborate and go live
There is a reason why kids books are filled with colorful images. Kids are more eager to listen and give attention when they read a book with their parents, if they can see a lot of pictures. This is largely because visual content engages and helps them understand complicated concepts better than just a whole bunch of text.
This video was made using Rocketium. You too can make amazing videos like this one for free. Sign up now!
Content marketing has constantly evolved. White backgrounds with long paragraphs of black text are no longer holding the success of online marketing. Today, there is a new trend that’s taking the lead.
Visual content marketing refers to using visuals that include images and videos with inspiring or educational texts, branded images which promote the video, audio or written content, infographics and other related images and videos. This content conveys valuable information in an engaging visual format.
The answer is simple: to attract more people to your website and make them stay by generating an interest using visual cues.
Because of the ever-increasing use of visual social media such as Instagram, Pinterest and Vine, online digital marketers and business owners are very busy in maximising the potential of these platforms for the marketing campaigns of their company.
There are plenty of online tools available that let you make images and infographics. But there are very few video making tools that are free. The video above was made using Rocketium. You can upload your own images and footage (or choose from the 2B+ collection of royalty free media assets), add text overlays, animations and background music to make beautiful HD quality videos in minutes.
The best part? You don’t need any design or coding experience to use Rocketium.
Make a video for free today!
Humans have always been comfortable with visual content and it seems doubly true on the internet. No one wants to read long lines of text. That would instantly trigger us to click on the back button. We all want to see engaging videos, images, and infographics, similar to social media. In fact, visual content plays a huge role in social media marketing!
[Tweet “Adding visuals to your content will make it more engaging for your audience.”]
Here, I have added a few visual content marketing statistics which illustrate the large impact of visual content in having social media engagement and reach:
All these statistics showed the impacts of visual content marketing. But why is it so effective? Here’s why:
One of the reasons why it is effective is that visual content is processed in a different and less busy part of our brain.
From the moment you wake up to the time you lay in your bed you are listening, reading, speaking or writing words. So many WORDS, all day long!
However, there is this fast part of your brain that is not as overworked; which is the visual cortex. So, when you tap on your audience’s visual cortex, you get to engage more areas of their brains.
Visual content is used to create a more inviting page.
When you break a page text with occasional, related images or videos, you show your reader or audience that the page is easy to understand and skim and it is not “BORING”. This helps information retention and boosts the time spent on your page.
Did you know?
When researchers tested on how long it takes for a human brain to process and images, they recorded only 13 milliseconds.
However, that may not be accurate. Why? Because our brain might even process images faster than that. And 13 milliseconds was the shortest measurable unit of time that they were able to capture.
Images or visual contents are understood in an instant. There is no process like Letters – Words – Sentences – Paragraphs. It is an image of something and we immediately “get” it, get it?
So, why not put that amazing speed to work in your marketing campaigns.
Sign up for Rocketium and start making videos for your brand right away.
A picture is worth a thousand words, they said. And it’s true even in the web space of today. You are only given a few seconds to capture attention and to engage with your audience, and your content will make or break your whole chance of getting a customer. So, jump into the trend of digital content marketing now!
Recieve such insightful content on Design & Marketing every month!