Video marketing has been a popular way to gain traffic for many businesses. Not only does it allow you to display relevant ads, but it is also an effective way to attract customers. Furthermore, recent studies show that video marketing has become one of the best marketing strategies online.
On Amazon, sellers have been adding videos to convince prospective buyers to purchase their products. Through videos, sellers reach customers and promote their products in 30 seconds or less.
If you’re an Amazon seller who wants to get started with video marketing, here are the things you need to know.
What is Video Marketing?
Video marketing is when companies use videos to promote or endorse their products or services. The goal of video marketing is to increase customer engagement on social media platforms and other digital channels. Additionally, this type of marketing is also used to educate customers about what a brand offers.
Through this marketing type, brands stand out because using videos is a more contemporary medium than posters and print ads.
Types of Marketing Videos
There are several video types when it comes to Amazon video marketing. Before using videos to promote your products, you have to choose the type of video you want to create.
Here are some of the marketing video types you can use to get started with your ad campaign.
Demo Videos
Demo videos tell the shoppers how your product works. It could be taking the viewers on a tour of your software or a how-to guide of your product. You can also use demo videos to put your product to the test.
Brand Videos
Typically, brand videos are used for large-scale advertising campaigns. This type of marketing videos showcases the brand’s mission, vision, and products and services. Through this type of video, companies build brand awareness and reach their target audience.
Expert Videos
Interviews with experts and leaders in your industry are an excellent way to build credibility and trust with your target audience. You can ask the help of known influences in your industry and invite your audience to discuss point-of-views. Additionally, you can get tactical to make your content viral and exciting.
Educational Videos
Generally, educational videos are instructional videos that inform the audience of something new. They also help with information regarding your business’ products and services. Moreover, educational videos can increase customer engagement as service teams can use them to work with customers.
Explainer Videos
Explainer videos are educational videos that help customers understand why they need your products. Typically, explainer videos showcase a fictional story of a buyer who is struggling with a problem. As a result, your product or service helps the buyer overcome the issue.
Customer Testimonial Videos
Of course, prospective buyers want to know if your product or service can help solve their problem. Another way of doing this is to create a customer testimonial video. You can use this type of video to showcase satisfied customers while focusing on how your product solved their problem.
Benefits of Video Marketing for Amazon Sellers
Using Amazon video marketing as a tool to promote products on Amazon is highly beneficial. Video marketing does not only increase customer engagement and brand awareness, it also helps you personalize your content and tailor it to fit your brand.
If you are new to Amazon video marketing, here are some of the benefits you can get from using it.
People consume and share videos… a lot.
According to an article from Chron, people who go online watch about 4 billion videos on YouTube every day. Moreover, there is a 92% chance that a shopper will buy your product after watching a video about it.
Additionally, people who watch a video and find it compelling share with their friends and followers on social media. Because of this, your video ad will be effective in reaching an audience.
Video ads have high engagement too, which equates to higher sales
Another upside to using video as promotion is that it turns into sales. According to Chron, adding video ads increases the chances of buying your product by 35%. Not only that, but using videos also gives you an edge against your competitors who use traditional ads.
Additionally, although creating videos is not the easiest nor cheapest task, videos pay off big time. Plus, there are online video editing tools that are continually upgrading and becoming more affordable.
Video ads work well with mobile users.
Since going online is made more accessible with smartphones, watching videos is easier too. As a result, around 88% of videos that are 30 seconds long are viewed via mobile. This means that video ads of the same length will be useful, especially for mobile users.
Video works excellently to inform and educate.
Unlike traditional print ads, videos have audio-visual elements that make them more appealing to multiple senses. With this, videos effectively educate shoppers, like using them for How-to guides or product demos. This is because shoppers see how the product is used and can essentially learn a thing or two.
Video attracts even the laziest shoppers.
Besides being a useful tool to educate and inform, videos are also easy to consume. Ultimately, reading long product descriptions and reviewing services can be time-consuming. Modern customers look for results and want to see products at work.
The data is on your side
Social media platforms and primary video websites like Facebook and Youtube have features that let you view your content’s performance. Using these features, you will see the views, shares, likes, and engagement of your content. Because of the same features, planning your future campaigns will be easier. Content will also be more effective in reaching your target market.
Step-by-Step Guide to Using Video for Amazon Sellers
Now that you discovered the benefits of using video marketing, you may be wondering how you can use it on Amazon. Here is a step-by-step guide to help you get started.
Video Templates for Amazon Ads
Using videos on Amazon can be relatively easy, especially when you have the video ready. If you do not have this one yet, check some of these ideas you can use to create effective campaigns. Below are some video templates you can utilize to make your first ad campaign on Amazon.
Product Promo
Product promo videos are used to put product shots and their stats and features together. This way, potential buyers get intrigued and could possibly buy the product.
Before and After Testimonial
As the name suggests, this template is an effective way to showcase products that lead to results. Letting shoppers see the results of a product is an effective marketing strategy. Besides, before and after videos help buyers decide on whether they should buy a product or not.
Short Product Intro
A few product photos can be brought to life using a short product intro. You can include your product’s best benefits and a call to action to make it more compelling.
Video Marketing Tips for Amazon Advertisers
Videos can do a lot for you on Amazon. Here are a few tips you can follow to create videos and get significant results.
Review Amazon’s video content guidelines.
Before you get started with Amazon video marketing, ensure that you understand their policies and guidelines. There are several rules Amazon outline, and be sure to follow them.
When using audio-visual content to represent your products, make sure that you provide shoppers with the best quality. Use high-quality images in your videos. Ideally, the resolution should be 1920 x 1080px. Also, keep in mind to use high-resolution photos and videos to make it more appealing to the viewers.
Emphasize the product’s features and benefits.
Potential buyers are all over Amazon, and they are looking to purchase a specific item. What you have to do is convince them that your product is the best one to buy. With this, your video should focus on what makes your product stand out from the competitors’.
Tailor the video to your brand.
Your product should be the center of the video. However, you can customize the video to match your brand. Use your brand colors, fonts, and your logo. This way, shoppers remember who the video is from.
Keep it short.
Amazon suggests that sellers use videos not longer than 30 seconds. With this, keep your videos within 15 to 30 seconds in length.
Your product is the priority.
Putting the product at the front and center of the video is an effective way to attract buyers. To do this, you can show your product within the first 2 seconds of your video. This is because viewers usually lose interest when they do not see the product at first glance.
How to Add Video to Amazon Listings
Video listings are possible because of Amazon’s Enhanced Brand Content (EBC) feature. However, there are eligibility guidelines that you have to qualify for. Aside from having an active Amazon Seller account, you must also be a Professional seller registered with Amazon’s Brand Registry.
If you are eligible and have your video ready for uploading, the following steps are relatively straightforward. Here are the steps on how to upload your video on Amazon.
Go to your Seller Central account. Select Enhanced Brand Content under the Advertising tab. Input the SKU for the page you want to update and click on Get Started.
Upload your video. Amazon accepts various video formats, including AAC, AVI, MP4, and MPEG.
Enter your video title and description. The recommended dimensions are 1920 x 1080px.
After submitting, your video can take a few hours to process and publish. Typically, videos appear on the product detail page after about 72 hours. Additionally, your video can be viewed in the image thumbnails and under Related Video Shorts.
Rocketium for Amazon Advertising
As mentioned, Amazon video ads are an effective way to gain traffic for your product. But remember, you need to have the right tools to reach marketing goals effectively.
To simplify the process, you can choose an automation partner that lets you create videos without breaking a sweat. Here are the three quick steps to make an effective Amazon ad campaign using Rocketium, one such partner.
Choose your brand logo and product images. Advertisers can add up to 100 products at a time.
Choose a template that you have created based on Amazon’s guidelines.
Enter ad copy and click preview. Click on export to have all creatives in your inbox.
Final Thoughts
Video marketing dominates the online world in recent years. Through the help of videos, sellers can traffic, attract customers, and reach the target audience.
Ultimately, video marketing is a tool that is statistically proven to help with your business.
Learn more about Amazon video marketing on Rocketium.
Ayush Parti 
