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Creative Automation
How AI is set to change the way we write
The wordsmith’s apprentice: Why generative AI is set to change the way we write

Let's dive straight into the heart of the matter. The age of AI disruption has arrived, and the marketing landscape is its prime beneficiary. In a world where the potential of generative AI is only starting to be explored, McKinsey's...

September 5, 2023
AdvertisingCompany AnnouncementsNews
Event Spotlight | Rocketium at Martequity Awards and Summit’23

Team Rocketium had a day of fantastic brand interactions at the Martequity Awards and Summit ‘23 organized by ET Brand Equity. The event revolved around exploring innovations in the martech world, with specific focus on themes like generative AI, data...

August 31, 2023
Company Announcements
Rocketium closes new round of funding
Rocketium raises $5.3M to bring generative AI powered CreativeOps to global brands

We’re thrilled to announce that Rocketium closes another round of funding to deepen our generative AI capabilities for enterprise CreativeOps, and strengthen our US expansion. We’ve raised $5.3M in funding led by Tenacity Ventures, with participation from existing investors Emergent...

August 16, 2023
AdvertisingBrand ComplianceSolution
AI Brand Compliance
Ushering in the age of efficiency: Why AI powered brand safety can be a game changer

Generative AI is here to stay! A Mckinsey Report lists 63 generative AI use cases spanning 16 business functions that could deliver total value in the range of $2.6 trillion to $4.4 trillion in economic benefits annually when applied across...

July 6, 2023
AnalyticsProduct
The Age of Insight-Led Design is Here: Creative Intelligence for Better Performance

Advertising campaigns are largely grounded in data, right from planning to execution and performance analysis. But your audiences don’t look at “campaigns”, they see visuals and creatives that essentially form the face of an ad campaign. And much of these...

May 30, 2023
Brand ComplianceSolution
Brand Compliance
From Stretched to Seamless: How Agile CreativeOps Can Simplify Compliance for eCommerce

A mere glance at eCommerce platforms tells us the scale of creatives required to run a robust online marketplace. With thousands of product listings and display ads on the website real-estate and other distribution channels, there’s a lot of heavy...

May 17, 2023
CreativeOps
Dawn of Limitless Communication: CreativeOps for Today’s Enterprises

Published originally on Afaqs Digital content consumption has rapidly grown in the past decade with an exponential bump in the post pandemic world, seeing as high as a 30% increase across all industries. Given that 93% of all communication today...

April 18, 2023
New Launches
Beyond the Static: Supercharge your campaigns with video production at scale

Video has been one of the breakout trends in the marketing world in the last few years. The skyrocketing popularity of video marketing can be attributed to the fact that it begets results. Video communications drive up to 47% higher...

April 14, 2023
Personalization
Up Close and Personal: How Brands Can Enhance Customer Experience with Tailored Communication

Personalization is the currency that attracts and retains customers. The technological advancement in the last decade has ushered us into a  “digital-first” era which not only forced brands to heavily focus on the digital side of their business but also...

March 24, 2023
MerchandizingRetail Media
Riding the Retail Media Wave: Why Agile CreativeOps is the Cheat Code for eCommerce Platforms to Crack Retail Media

Amidst the pandemic, supply chain constraints, and market volatility, the retail industry has continued its upward growth trajectory, demonstrating the sector’s commendable resiliency. As of 2022, the global retail market reached a value of about USD 23 trillion and the...

March 16, 2023
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