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CampaignFacebook
Design-Run-Analyze-Personalized-Facebook-ad-campaigns-with-a-CMP
Design, Run & Analyze Personalized Facebook Ad Campaigns with a CMP

If you’re not running a Facebook ad campaign, you’re missing out on a huge community of engaged users that could do wonders for your bottom line. Granted, they are not exactly cheap, however, the ROI has more to do with...

April 7, 2022
CampaignPush Notifications
5-Simple-Steps-to-Run-Personalized-Rich-Push-Notification-Campaigns
5 Simple Steps to Run Personalized Rich Push Notification Campaigns

Why use rich media in your push notification campaigns? They say out of sight is out of mind. In the fast-paced world of digital advertising, this is an existential challenge for marketers. Let’s consider a typical online shopping scenario. Often...

April 6, 2022
CampaignGrowth Marketing
Creative-Testing-Playbook-with-Insights-from-Top-Growth-Teams
Creative Testing Playbook with Insights from Top Growth Teams

In a world of ever-shrinking attention spans and constantly evolving algorithms, brands have just one rein in their control – creatives. But even that has no room for gut feelings or a "let’s throw it on the wall and see...

April 1, 2022
CampaignIn-App
In-app marketing
In-App Marketing Redefined: Integrate your App with a CMP for More Impactful Campaigns

If your app has a higher than average open rate but nothing to show for it in terms of conversions, you’ve got some work to do! In-app marketing helps you create an exclusive brand experience and push the right offers...

March 31, 2022
CampaignCreative Automation
Wholistic-Digital-Advertising-Analytics-CMP.
Wholistic Digital Advertising Analytics with Creative Management Platform

Investigating advertising analytics across multiple platforms for multi-channel campaigns taking up a lot of time? Not able to view advertising analytics across channels and campaigns in a single platform? Do you lack the agility to quickly incorporate learnings from campaign...

March 9, 2022
CampaignCreative Automation
Multi-Channel Marketing Campaign Automation: Broaden Your Reach Painlessly with CMP

Multi-channel marketing campaigns have become the name of the game for the average growth marketer. They have no choice. After all, they are dealing with customers who will compare products and prices across touchpoints before clicking the buy button -...

March 3, 2022
CampaignCreative Automation
Smart-Ad-Testing-with-Creative-Automation
Smart Ad Testing with Creative Automation: Test Banner & Video Ads Faster

Ad testing is undoubtedly the most annoying process of digital marketing. No matter how much grit creative teams may have, they never have sufficient time. So, while persistence might help them smash boundaries, time holds them short.  86% of teams...

February 25, 2022
CampaignCreative Automation
How To Create Personalized Banner & Video Ads At Scale

Growth marketers have long realized that the fastest way to a customer’s wallet is through personalized messaging delivered via interactive media i.e., via personalized banner and video ads. For example, with the phenomenal growth of video, they have been quick...

February 23, 2022
CampaignMarketing
Marketing-Creative-Brief-Modernized
Marketing Creative Brief Modernized: Multifold Productivity with CMP

Are you still witnessing a lack of productivity even after spending hours meticulously creating a marketing creative brief? Traditional marketing creative briefs tend to give poor results. Even the more well-prepared ones. This is because creative teams are often unable...

February 11, 2022
CampaignCreative Automation
Create-Visual-Multilingual-Marketing-Campaigns
Create Visual Multilingual Marketing Campaigns in 6 easy steps

There has been a subtle shift in how marketers plan and execute multilingual marketing campaigns. However, the impact of this shift has been anything but subtle. Localizing marketing campaigns has helped brands make headway in international markets. To be sure,...

February 9, 2022
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