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Creative Automation
What-is-a-Creative-Management-Platform
What is a Creative Management Platform (CMP) | Vendor Guide

Introduction What is a Creative Management Platform? Factors to Consider before Choosing a Creative Management Platform Vendor How Do High-Growth Companies Leverage CMP to Run High-Converting Campaigns Across Different Channels?  What Questions to Ask your CMP Vendor and What to...

October 26, 2021
Advertising
The power of personalization
Up Close and Personal: How Brands Can Enhance Customer Experience with Tailored Communication

Personalization is the currency that attracts and retains customers. The technological advancement in the last decade has ushered us into a  “digital-first” era which not only forced brands to heavily focus on the digital side of their business but also...

March 24, 2023
Advertising
Agile CreativeOps for Retail Media
Riding the Retail Media Wave: Why Agile CreativeOps is the Future of Retail Communication

Amidst the pandemic, supply chain constraints, and market volatility, the retail industry has continued its upward growth trajectory, demonstrating the sector’s commendable resiliency. As of 2022, the global retail market reached a value of about USD 23 trillion and the...

March 16, 2023
Campaign
How to Streamline Client-Agency Collaboration & Achieve up to 2x Higher Client Satisfaction

Today, agencies focus on becoming strategic partners in growth for their clients. But the challenges with managing operational efficiency around creative production, timely feedback, and ensuring faster campaigns go live remain the same. It's like being stuck in an endless...

July 23, 2022
Creative Automation
How-Creative-Agencies-Can-Scale-Creative-Production-While-Reducing-TAT-And-Repetitive-Work
How Digital Agencies Can Scale Creative Production While Reducing TAT And Repetitive Work

5 campaigns going live daily.For 10 clients. Across 10 channels.2500 dedicated social media graphics a month.  The above could be the kinds of (conservative) numbers that digital agencies look at during creative production. Brands want digital agencies to become strategic partners...

June 15, 2022
Creative AutomationMarketing
Creative-Marketing-Streamlined-by-Automating-Ad-Creation
How Automating Ad Creation Aids Creative Marketing

Great marketing campaigns need great visuals. Visuals have stopping power and convey brand messaging, and creativity is key to an ad’s success.  But creative marketing takes a back seat when your company caters to dozens of markets with multiple offerings....

May 11, 2022
Creative AutomationDesignMarketing
Why-Marketing-Design-Software-Represents-a-Generational-Leap
Why Marketing Design Software Represents a Generational Leap for Online Advertising Success

Let’s face it: Adobe is to marketing design what Colgate or Xerox have been to toothpaste and photocopy respectively! Without Photoshop or Illustrator, would marketers be able to create the stunning banner ads we see every day in our social...

May 10, 2022
AdvertisingCreative Automation
3-Ad-Automation-Strategies-That-Will-Take-your-Conversion-Rate.
Ad Automation Strategies That Help Digital Marketing Ads Convert 

Do you practically live on Facebook, setting up ad budgets and tweaking targeting strategies all the time? Well, you may not need to spend nearly as much time on it soon. The reason is Facebook is beta-testing new ad automation...

May 6, 2022
AdvertisingDesign
Elements and Principles of Ad Design: Experiments and Best Practices

There is a science in the art of ad design because people interact with the world mainly through visuals. Let’s rewind for some context.   There is constant debate over the processing capacity of the human mind. Some say it’s 4...

April 29, 2022
Creative Automation
2-Key-Capabilities-Your-Ad-Builder-Platform-Must-Include
12 Key Capabilities Your Ad Builder Platform Must Have to Maximize Ad Production 

The average consumer brand today is running marketing campaigns more often than ever before to build and retain customer loyalty, especially for lagging product categories. However, the problem is that you can never be 100% sure whether an ad you’re...

April 26, 2022
CampaignFacebook
Design-Run-Analyze-Personalized-Facebook-ad-campaigns-with-a-CMP
Design, Run & Analyze Personalized Facebook Ad Campaigns with a CMP

If you’re not running a Facebook ad campaign, you’re missing out on a huge community of engaged users that could do wonders for your bottom line. Granted, they are not exactly cheap, however, the ROI has more to do with...

April 7, 2022
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