Marketing Campaigns for Gen Z

9 Strategies to get Closer to Gen Z via Marketing Campaigns

Gen Z is a tech-savvy generation with no experience of a life without smartphones and social media. By 2020 this generation will make up almost half of all consumers. Marketers need to look for fresh ways to reach this fast-growing consumer market. What sets Gen Z apart? Welcome to the first true digital natives. The way they use technology, a sense of social responsibility and a desire to make a difference ...

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