Tools Non-Profits Use To Prevent Going Overboard

When it comes to Non-Profits, the operating ideology often is very simple. Every drop adds up. Every $ is equally valuable. That’s the headline of the ALS Association website - an association that raised over $100 Mn from the Ice Bucket Challenge in less than 4 weeks. Ice bucket challenge is a classic case study of how non-profits can tap on to social media to create a ripple effect. While the ...

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