How to make an effective content marketing and distribution plan

Content Marketing & Distribution Strategies – Kevan Lee

Content marketers often get lost in numbers to generate quality B2B leads for a SaaS company. They get busy trying to find a perfect formula which brings the highest ROI to their business. While juggling with different content marketing ideas to reach out to the target audience, generating quality leads, and boosting conversions, marketers forget the purpose of creating a content, which is to deliver value to your audience through worthy ...

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Personalized Video Marketing and why businesses need it blog banner

Personalized Video Marketing: Why Your Business Needs It

Personalized Video Marketing is the next step in the evolutionary chain of Marketing. Thanks to the ever-changing landscape of the digital world, data today is more easily accessible than it was a few years ago. As a marketer, you should leverage this data to create personalized sales and marketing campaigns for your brand. In this article, I will list down 7 use-cases of personalization and where a personalized video will help ...

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How to Supercharge Your Marketing Funnel with Videos

How to Supercharge Your Marketing Funnel with Videos

Most digital marketers have dabbled in video marketing here and there. Perhaps you’ve inserted a clip in a marketing email or embedded a tutorial in your website to explain easy ways to make the most of your product. But did you know you can use videos effectively at every stage of the marketing funnel? Now you do. And taking advantage of videos is just smart marketing. Statistics show that marketers who use video get ...

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Display Image

7 Hacks on How to Use Text in Videos

Visual content is dominating the Internet, with 80% of the entire consumer-related traffic coming from videos alone. You probably know that people process images and videos much faster than audio or textual posts, so it’s natural to see more marketers putting a stronger emphasis on visual formats. The stats focusing on viewers’ age are particularly intriguing: However, the story is not so lopsided. While videos really play a major role in ...

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6 E-commerce video templates for your website

6 E-commerce video templates for your website

In my previous post, I shared some ideas on how to draft a video strategy to kill the biggest enemies of an e-commerce platform. That post also has some numbers that will convince you to drop everything and start investing in videos for your e-commerce websites. Here are six free e-commerce video templates for your website: 1. Product Videos Your e-commerce platform has a wide range of products, right? Make a video for each ...

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Isaac Anderson

LinkedIn Marketing Tips from LinkedIn Jumpstart Founder, Isaac Anderson

While there is so much of focus on Facebook and Instagram for social media marketing, LinkedIn has been constantly growing its user base to more than 500 million users, the reason why businesses are working hard to make their LinkedIn marketing strategy perfect, so they can tap into the largest professional network on the internet. The question that arises then: is LinkedIn a suitable place to generate leads for your business, ...

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Video marketing for brands

How to Increase your Brand’s Influence Online with Video Marketing

Digital marketing has advanced to a whole new scale. Video marketing is now a compulsory part of any successful online marketing campaign. A few years ago, video marketing was a reserve of the chosen few. Only large corporations could manage successful video marketing due to the cost involved in the production of such videos. However, things have changed a lot in the past few years. Today, all online entities including ...

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E-commerce videos: How to plan your 2019 video marketing strategy

With the likes of Amazon, Alibaba, eBay and Rakuten ruling the e-commerce world and making lots of e-commerce videos, it is time for you to step up your game. If you own an online platform or are planning to start one, you've stumbled upon the right place. Here I highlight the biggest enemies of an e-commerce platform, and why e-commerce videos should be your holy grail. BTW, there are several KPI (Key ...

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Video marketing for NGOs

How to Build a Perfect Strategy in Video Marketing for Nonprofit Organizations

Introduction Video marketing is taking over the online community in the last few years with more than 81 percent of organizations reporting to use video content for promotional purposes. It's not unusual to see such a vast interest in multimedia content as a part of marketing strategy since there's already a large interest in all sorts of video. In fact, recent YouTube statistics show that each day there is a billion ...

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Video content marketing

How to Customize Video Content for Every Social Media Channel

Social video marketing is intimidating. Especially when you’re trying to keep afloat in the sea of changing social media algorithms. And yet you can’t deny video is a content marketing superpower.   Online videos will account for 80% of consumer internet traffic by 2020. 81% of people encouraged to buy a service/product after watching a brand’s video.   An average person spends over one and a half hour per day to watch online videos. ...

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Video marketing to boost your brand message

6 Reasons why Customers prefer Video Ads to the Text ones

In the past decade, what we have seen is nothing short of an upheaval in the digital world. More and more people are abandoning their laptops and desktops as their primary means of interacting with the world on the Internet. We have entered the age of the mobile phone and the Internet. To make things even more interesting, tech gets cheaper and cheaper every day and a significant part of ...

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Video marketing

7 Foolproof Tips to Increase Brand Visibility with Video Marketing

Brand visibility is a frequently-used marketing tactic that inspires a lot of different opinions and adoption strategies. By definition, a brand becomes visible by being shared, read and seen on social media, as well as on traditional media. It’s not a new concept in marketing, but it keeps evolving and adding fresh features over time. Video content has become one of the most popular brand visibility formats in the last few ...

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milaap - the largest crowd funding platform

How Rocketium helped the Largest Crowdfunding Platform in India raise $70k

Meet Milaap The largest crowdfunding platform in India, Milaap is enables social development through an online peer-to-peer model. This means that you can go on to their website, and kickstart fundraising campaigns for yourself, charities you support or even your loved ones. These campaigns can be for education, sports, healthcare, disaster relief or personal causes. Milaap is soon becoming the go-to platform for funding cancer treatment, transplants and other critical emergencies. How Rocketium fits in the ...

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fonts for videos

20+ Best Fonts For Videos and Images: Part I

Now, I don't mean to boast, but we have some of the world's best designers making video templates for our Rocketium users. I invited them over for beer and got them talking about their favorite and go-to fonts for the templates they make. Here is the first part of the master list of best fonts for videos and images. So go ahead, bookmark this, share it with your design team, and ...

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Marketing Campaigns for Gen Z

9 Strategies to get Closer to Gen Z via Marketing Campaigns

Gen Z is a tech-savvy generation with no experience of a life without smartphones and social media. By 2020 this generation will make up almost half of all consumers. Marketers need to look for fresh ways to reach this fast-growing consumer market. What sets Gen Z apart? Welcome to the first true digital natives. The way they use technology, a sense of social responsibility and a desire to make a difference ...

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How to Create a YouTube Title That Attracts Viewers

How to Create a YouTube Title that Attracts Viewers

Once upon a time, generating traffic towards your site was largely dependant on writing great web copies. Nowadays, while content is still evidently relevant, the general audience’s preference when it comes to learning and consuming content has shifted to videos. You can stop someone at the side of the road, make them choose between reading a full block of text or watch a short video, and all things considered, the person ...

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What is the Impact of Visual Content Marketing?

There is a reason why kids books are filled with colorful images. Kids are more eager to listen and give attention when they read a book with their parents, if they can see a lot of pictures. This is largely because visual content engages and helps them understand complicated concepts better than just a whole bunch of text. This video was made using Rocketium. You too can make amazing videos like ...

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Are Your Facebook Video Ads Performing Well?

Marketing on Facebook gives you the opportunity to leverage various types of content in your campaigns, including Facebook video ads. Research indicates that video is the highest-converting medium for social marketing campaigns. Thus, it should play an important role in your Facebook video advertising strategy. That said, as with any marketing campaign, it’s still very important to track certain key metrics when assessing how effective a video ad is. Monitoring the ...

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2018: Predicting the Future of Video Marketing

There’s no way around it: Any business that wants to elevate its marketing strategy must get serious about video marketing. The latest video trends suggest that soon, the majority of consumable content on the internet will be in the form of video.   So how do you create and incorporate engaging video content into your marketing strategy and not get left in the dust wondering why no one’s engaging with your static, ...

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6 Ways Video Impacts The Ecommerce Industry

The ecommerce industry hasn’t been around for all that long in the grand scheme of things, yet it has changed enormously in that time. Who could have envisioned the level of fast retail accessibility we now have with 24/7 internet-enabled devices? As technology has matured, UX practises have gone from cluttered desktop interfaces to fledgling mobile designs, and then ahead to clean, minimalist mobile-first responsive designs. Buyers now take options and ...

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How to Make An Engaging Video for Social Media in 2018

The trend of daily video views around the globe is very dominant. It is all over the internet, and you don’t need to look into the statistics because it's not a secret as to how viral a good video is on social media. So, how do you make a good video for social media engagement? That is the question that this article will answer through its six guidelines. 1. Identify your end ...

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How Video Marketing Can Boost Your SEO

With all of our talk about the importance of content, video marketing is a sorely overlooked subject.  Visual storytelling has proven to be an excellent marketing tool. Therefore it’s very important not to miss the opportunities it can offer you. Let’s just start with some facts: YouTube is the arguably the second largest search engine and the third most visited site on the web [source] Internet video will account for 79 ...

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How to Scale Video Production Efficiently

It is simple to manage videos if you rarely make them. It is easier to track who was involved and how the script of the video content was built. But what happens when you scale video production and have multiple video campaigns running simultaneously? What do you do when you want to know who was involved in making a particular video? How do you manage video creation, review, distribution and ...

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How to start a YouTube channel

How to Start a Successful YouTube Channel that Makes You a Living in 2018

A recent study by Forbes has shown that users spend a billion hours on YouTube watching videos every day. But were you aware that these hours can be monetized from your YouTube channel? How these billion hours can convert into a billion dollars is today’s topic of discussion. Here we are going to discuss some of the best ways of how to start a YouTube channel: How to Start YouTube Channel This is the ...

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instagram posts

How to Create Instagram Posts to Engage Your Followers

Instagram has made it possible for creative individuals to showcase their work in the form of Instagram posts and videos, through a global shareable platform. An average of 95 million photos and videos are uploaded in Instagram each day, and that’s a clear look on how influential the app has become in the social media and online realm. Editing photos could be done in the app, and while its feature ...

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Video and UGC for marketing wins

Why Video and UGC are Marketing Wins

If you aren’t with the times already, where have you been? The way we communicate is becoming more visual. With so many distractions in life, it’s much easier to get the gist of something by watching a video. According to Wyzowl, only 10 percent of people remember what they hear. Throw into the mix that 80 percent remember what they see and do, and you have a strong argument for ...

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A Closer Look at Video Thumbnail and its Importance

How many times have you spent quality time making a video script and adding breathtaking animations, but still ended up with little views and engagement? This has happened to me plenty times. However, you can change this by focussing on a very tiny, but important part of video marketing – the video thumbnail! What is a video thumbnail? A thumbnail is a reduced-size version of any image or video. Originally it got ...

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The Latest Video Trends of 2018

Where do you stand on your video marketing campaign? If it’s not at the forefront of your marketing efforts — or very close behind — you may need to rethink your strategy. Cisco anticipates that “by 2019, over 80% of global Internet consumption will be video content.” So, if you haven’t started, now may be a good time for you to focus on video marketing. Video content has been taking marketing, and ...

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Live video streaming

Live Video Streaming Tools: The Best Apps for Going Live

There was a time when marketers preferred U stream to share memorable moments with audience. Of late, it has become increasingly difficult for them to advertise before audience. This discomfiture is quite understandable. To some extent, it can be attributed to the endless choices and limited knowledge of live streaming software. There is no denying that live video streaming apps are dime a dozen but is there any merit in ...

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Different video sizes for social media

Recommended Video Sizes For Social Media

Videos are an integral part of an effective social media campaign. By adding videos, you increase the reach of your posts, your audience understands your message better, and your posts get more clicks. As a video maker, it can be hard to keep track of the different video size specifications for different social networks (things like video format, aspect ratio, video sizes, duration, etc). In this article, I'm going to list ...

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twitter-video ads

Twitter Video Ads: A Complete Breakdown

Video is a powerful medium to share stories, evoke emotion and drive action. And Twitter is the second most popular social media platform with B2C marketers in North America, coming in just after Facebook. This is why Twitter has invested in products and tools that make it easier for advertisers to display Twitter video advertising to their target audience. You can get super-specific and select a target audience based on locations, devices, and ...

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Twitter Videos and Video Formats: A Detailed Guide

Video is killing it on social media, and it is no surprise. Videos engage, inform, entertain, and successfully convey your message in a way other mediums struggle to. In fact, Twitter videos are becoming increasingly central to the real-time conversations that happen on the microblogging platform. 8 Benefits of Twitter Videos Adweek analyzed Twitter's annual online video playbook and created a delightful infographic. Here are a few stats from it: Twitter sees 800 ...

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Understanding Instagram Video Ads

Online ads are an integral part of any digital marketing strategy. There are several types of video ads that every marketer must know about. Through this article, I'm going to convince you why Instagram video ads are worth investing into and how you can kill it on Instagram with a few good practices. Why Instagram? If you're looking for a platform where you can find and interact with your target audience, Instagram is ...

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LinkedIn Video Ads: What You Need to Know

LinkedIn's Video Journey Before launching LinkedIn video ads, the professional network platform started allowing users to upload videos in August 2017. Pete Davies, the group product manager, announced in a blog post that they started testing the feature in July, and he shared examples from Edwin Rhemrev, Madison Allen and Chris Chien. As a user, you have access to insights including companies, titles and locations of viewers of your videos. You can also get metrics like total views, likes ...

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how to run ab tests for online videos

A/B Testing For Videos: 5 Easy Steps

10 years ago, simply making video content was enough to stand out and gain traction. Today, if you want to stay on top of the video craze, it’s time you begin A/B testing your videos. I'm just going to go ahead and assume you're familiar with A/B testing and its importance, if not, you can check this out. Why should I Carry Out A/B Testing for Videos? To most marketers, video is ...

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A/B Testing With Online Video Ads

[Tweet "Did you know that simple A/B testing helped Obama raise $60 million?"] The Director of Analysis for the Obama 2008 campaign, Dan Siroker, ran an experiment in December 2007. He focussed on converting visitors through website optimization and A/B testing to raise funds. The end result? Obama ended up raising $60 million by running a simple experiment. What is A/B testing? A/B testing (also called split testing) is a form of statistical analysis, ...

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Photo Editing Tools for Videos

There are a lot of image editing tools available, both online and offline, that can assist you in making good quality, engaging videos. If you're new to image editing, this is a good place to get yourself up to speed. How Important is Photo Editing in Videos? Very! Let's say for a particular scene of your video, you want the text to dominate the photo. This is usually common for intro scenes or ...

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Which Video Format Should I Choose? Landscape vs Square vs Portrait

As you are probably aware, it’s easy to create videos in Landscape, Square and Portrait mode using Rocketium's video editor. But, when you’re making videos for social media, one questions poses a road block – which video format should I choose? In this article, I'll help you answer this question and solve your dilemma. Let's talk numbers Over 90% of Facebook’s 2.23 billion monthly users access the social network from their ...

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How to Add Animations to Videos?

In case you missed it, here are few tips that will help you select the right animations for your videos. Here is how you can add animations to your videos in 6 easy steps: STEP 1: Sign up for Rocketium If you haven't already, head over to Rocketium and create an account. You can either use Google, Facebook or Twitter to sign up or login. STEP 2: Go to the Editor Once logged in, go ...

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6 Quality Sources for Royalty Free Music Online

As a video producer, finding free, legal music for your videos can be a challenge. For good quality videos, you want the perfect tracks for your videos, while keeping in mind that you don’t break any copyright laws. Fortunately, you can get royalty-free music from various online websites. Here are 6 of them: Where can I get copyright free music online? 1. BENSOUND You can use the tracks on Bensound licensed under the Creative ...

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7 Sources for the Best Free Fonts Online

Before Searching For Free Fonts Online, You Should Know Your Font Types There are 2 fonts extensions widely used: OTF and TTF. TTF stands for TrueType Font, a relatively older font, while OTF stands for OpenType Font, which was based in part on the TrueType standard. Where Can I Find Free Fonts Online? 1. FontSquirrel On FontSquirrel is an authentic source for finding free fonts website.  You will find an endless collection of quality freeware ...

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Video Animation: Everything You Need to Know

Video animation  plays a vital role in viewer engagement. As a video producer, you need to know where to include animated overlays, and when to use animated transitions. Let's start with the basics. What is an animated overlay? Video Animation could be in the form of an animated overlay - it is a confined graphical object that changes its visual appearance as a result of cycling through a sequence of graphical updates ...

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How to add music to a video?

Background Music, as you know, plays an important role in your videos. If used right, it can boost your video engagement scores on your social media pages. Below I'm going to show you how to make videos with music. How to add background music for a video: STEP 1: Login to Rocketium, the free video making tool If you haven't done it already, head over to Rocketium and create an account. Rocketium is a ...

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Tips to Choose the Perfect Background Music for Video

In my previous article, I established that music in video is NOT a dying trend. As a video maker, you're already aware of the need to have the perfect background music for video. Here are few tips you can keep in mind while selecting the apt background music for video: TIP 1: KNOW YOUR MESSAGE You make marketing videos for a purpose, maybe to engage your viewer or an ad to drive traffic ...

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Background Music For Videos – A Dying Trend?

[Tweet "Music is becoming a key battleground for social media platforms, particularly Facebook and Snapchat."] Did you know that 85% of Facebook videos are played without sound? But Facebook is working on constant updates that empowers users to enable music for videos. On the other hand, Snapchat has said that more than two-thirds of video ads play with sound on. Unsurprisingly, YouTube claims 96% sound-on rates. Instagram latest update autoplays video sound once turned on until you ...

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color palette feature image

Choosing the Right Color Palette for Your Videos

The human eye can distinguish about 10 million different colors. A LCD screen can display a possible color palette of 16.8 million colors. There are many studies that link the relationship between color and emotion. As a video marketer, you can drive the emotion you want your viewer to feel, by using colors in your videos. Here is all you need to know how to choose the right color palette for video: KNOW YOUR COLORS Let's go ...

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How To Make News Videos Using Rocketium

There are several types of videos that you can make if you are a digital journalist or an online publisher. In this article, I will explain how to make news style video using Rocketium. How To Make News Videos - STORIES STEP 1: Login to your Rocketium account If you don't have an account, you can create one by signing up via email, Facebook or Google. Once you are logged in, head over ...

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How to Get More Views on Your Breaking News Video

After setting up a news videos platform, the next challenge for digital journalists and online publishers is getting more traffic and views to their breaking news video. Off-site news videos consumption is growing faster by the day. Many publishers’ news videos had 75–100 million views on social media, far more than they could ever have expected using their own websites! Here are some news video marketing tips that will help you boost your video ...

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videos on news platforms

What is a Successful Video Strategy For My News Platform?

Whether you are setting up a News Platform or running an existing one, you cannot NOT include videos. Quite often digital journalists and online publishers get side tracked while constructing a successful video strategy for media industry. Here are a few that you can experiment with.

1. WOO YOUR AUDIENCE WITH INTRO VIDEOS Consider adding short videos (upto 1 minute) in the first fold of your news articles. This way the first ...

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Why Digital Journalists Need to Make More News Videos

The development of the World Wide Web has completely transformed the publishing landscape for news videos online.

Increased Reach As of August 2017, 18 news websites witnessed more than 32,000,000 unique monthly visitors. CNN topped the charts with 112,000,000 unique monthly visitors. (Source: Statista).  It is no surprise that audiences are continuing to turn to digital sources for their news. To understand the rate at which this shift is happening, you can compare the previous two US Presidential Elections. ...

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Video Marketing

7 Articles on YouTube Marketing You Cannot Afford to Miss

“85% of businesses now have internal staff and resources to produce videos in-house.” - Hubspot With businesses publishing an average of 18 videos a month, 2017 was clearly a year for YouTube marketing. We hope you could find time in your busy schedule to empower your marketing arsenal with some kickass video marketing tricks and tools. But, with all the hype surrounding the YouTube marketing ecosystem, it’s no wonder that some sort ...

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Video Workshop at 91 Springboard

Conducted on 21st September, 2017 in Bengaluru, India Rocketium conducted a video workshop at 91 Springboard this September. The workshop revolved around these 3 topics: Shift in how content is consumed What can start-ups do with videos? Myths and fears behind video making You can check out the recording of the workshop here:

Evolution of Communication The video workshop kickstarted by highlighting how communication has evolved over time. Cave paintings were the first form of ...

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5 Video Advertising Mistakes to Avoid in 2017

In the beginning, video advertising was an expensive and lengthy business, but with the advances in professional video production equipment, smartphone technology, the ease of use of platforms such as YouTube, and Web Design Company Dubai help you to master the techniques of video advertising. Almost anyone can make use of them. The Internet has helped marketers, entrepreneurs and businessmen to bring their brands, services, and products to new levels in order to go up ...

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Keep these In Mind When Creating Video Content

Traditional forms of communication are changing and if you haven't figured it out already, video communication is the next big thing. Undoubtedly, video marketing is the single biggest addition to your promotion toolbox. However, before approaching a video marketing strategy you might have certain doubts. Is it really worth considering videos for promotion of a business? Is there enough resource to apply and implement into your video content marketing? The answer ...

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Want to Make a Great Video? Read this first.

A major step in building a great video is using the right combination of the elements in your video. Your video must be visually appealing to your target audience, which means you must use the right fonts, colors, highlight the right words, time the animations and transitions with the music, etc. Do you have a diagram pointing out your target segments based on the traits discussed here?  A list of useful resources ...

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6 Top Free Websites For Video Stock Footage

Traditional forms of communication are changing. Video is being used increasingly to communicate with audiences in a far efficient manner than plain text ever could. You could be a budding amateur content creator or a professional video editor, whatever the reason maybe there's always a need for high quality video stock footage to amplify your story. Here's a look at top resources on the web that provide free high quality ...

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How Do I Select A Target Audience For My Videos?

Wondering how to select a target audience for your videos? Before you start creating videos or finalise your video strategy, it is important to know who will view your video. We don't want showing our videos to the wrong target audience now, do we? Jean-Luc from Tropical shared this wonderful example of poor targeting by Toms shoes, where they kept sending newsletters to men, highlighting shoes of the opposite gender - women. "But ...

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5 WAYS TO CHOOSE THE RIGHT VIDEO AD NETWORKS

When it comes to brand management, you need to do everything that is possible in your power to promote the brand and make a profit through the traffic received. The rising use of visual content, especially videos, indicates how necessary it is to advertise the business brand with the help of the videos. There are several advertising networks for this purpose which you can use to increase the popularity of your video ads. These ad ...

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13 Video Ads that Marketers Must Know About

These are the types of video ads that exist and are commonly used: In-stream Video ads 1. Linear 1. Pre-roll          2.Mid-roll   3.Post-roll   2. Non-Linear 1. Overlay      2.Non-overlay Outstream Video ads 1. In-page 2. In-banner 3. In-text Interactive Video ads In-Game Video ads TV Video ads In-stream video ads The most commonly seen type of video ads, that people are familiar with, are the linear video ads which play in the video player before, during or ...

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Advertisements – The past, present and future

How advertisements have evolved over time, changing their format and perception, and what the future holds for advertising. Advertisements have experienced some major milestones, all of them having a great influence on the way Advertising is practised. More changes can be witnessed in the past 20 years in advertising than in the previous 2,000 years. Here are a few of them: Different Ad Formats Advertisements have constantly adapted and changed to suit new mediums ...

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Strategies To Get The Highest Facebook Video Metrics

Here are strategies and best practices for you to follow to get the highest Facebook video play, engagement, and conversion rates #1 Don't rely on sound "No sound" seems like a bizarre thing to do until you realise how videos are viewed on Facebook. People often browse through their news feeds to kill time on their commutes, while in a restaurant or public place, or while taking a break at work. More often ...

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How to create Facebook Video Ads with Rocketium

You've probably come across video statistics that will persuade you to use video ads. But perhaps you've never created facebook video ads before. You've heard that they work well, but you do not know how to make or use one. Luckily, you don't need any prerequisite knowledge to do any of this. All you need is Rocketium. Why Rocketium? Rocketium is an online video creation platform that allows you to make videos using text, images, ...

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127 Facts You Probably Didn’t Know About Video Marketing [Infographic]

Videos have come a long way since they were first made by Thomas Edison in 1889. This infographic lists 127 facts of video marketing that you should know. It talks about demographics, usage, growth of online video, compares video marketing with other forms of marketing, psychology of video consumers, using videos in emails, top platforms and brands that use video marketing, and remarketing in video marketing along with case studies. If your interest ...

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Tools Non-Profits Use To Prevent Going Overboard

When it comes to Non-Profits, the operating ideology often is very simple. Every drop adds up. Every $ is equally valuable. That’s the headline of the ALS Association website - an association that raised over $100 Mn from the Ice Bucket Challenge in less than 4 weeks. Ice bucket challenge is a classic case study of how non-profits can tap on to social media to create a ripple effect. While the ...

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7 REASONS WHY R.O.I IN VIDEO MARKETING IS GREAT

Video marketing is essential for success in today's marketplace. So why are some businesses still putting it off? The three most common reasons I hear are: They're camera shy. They don't think they'll do a good job. They don't think they need to. However, let’s discuss 7 reasons why R.O.I in video marketing is much greater than your expectations: It's too easy Sometimes video marketing is just as simple as just recording ...

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What should be the length of my videos?

Wondering what the optimum length of your video should be? Want to know the right video duration to engage your customers on social media? Here is a cheat sheet of video length for every stage of the Funnel. At Rocketium we are often asked by businesses, "What should be the length of our videos?" Wistia sums up lots of statistics and says that videos up to 2 minutes long get tons of engagement: But this is ...

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Why should I Post Videos on Social Media?

Building a business? Managing an established one? Running a non-profit? Simply curious? This is a guide to help you build a perfect video strategy! Social Media is a wonderland. You are sure to find a majority of your target audience (and new potential target segments) hanging out here. After all Facebook has 2 billion users (it took less than 5 years for this number to double!). Word spreads really fast and far on ...

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Video Promotion – How To Maximise The Reach Of Your Videos

Distribution is the new king! What practices you must follow to ensure that your video reaches the right audience on the Internet. So you invested a good amount of time and resources, and created an incredible video. But does the internet know your video exists? Is your existing video promotion strategy getting your video the engagement it deserves? What video strategy should you be implementing to improve your metrics? Understand your audience Stefan ...

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believer video statistics

17 Statistics To Make Anyone A Believer In Video

Everything you (or your boss!) need to know to start digging into the video gold mine now. If a picture is worth a thousand words, what is a video worth? We have always been told that pictures are thousandfold more effective in conveying our message than text. If pictures work this well, how well does a video work? A 1-minute video is equivalent to 1.8 million words if you go by Dr. James McQuivey of ...

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How to make Portrait (vertical) videos?

This is how you can make vertical videos online using Rocketium: Open the Rocketium editor. If you haven't created an account, sign up here. Add media, text and voice-over The first step is the “Add Content” screen. Here you can add images, gifs or video clips, text and voice-overs. To add media: Search: You can click on the search icon (magnifying glass) and search for an image/video clip from our library of over ...

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How to make Portrait videos?

This is how you can make portrait videos online using Rocketium: Go to the Rocketium editor. If you haven't created an account, sign up here. Add images, text and voice-over The first step to creating videos is the “Add Content” screen. In this screen, you can add images, gifs or video clips, text and voice-overs. To add media: Search: You can click on the search icon (magnifying glass) and search for an image/video ...

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How to make landscape videos?

This is how you can make landscape videos online using Rocketium: Go to the Rocketium editor. If you haven’t created an account, sign up here. Add media, text and voice-over The first step to create landscape videos is to add your content. In this step you can add images, gifs or video footage. Here, you can also add text captions and voiceover. Options available to add media: i. Search: Click on the search icon to ...

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How to make videos for tablet?

This is how you can make videos for tablet viewing, in a square format, using Rocketium: Go to the Rocketium editor. If you haven’t created an account, sign up here. Add media, text and voice-over The first screen you see is the “Add Content” screen. This is the first step to create a video for tablet viewing. Here you can add images, gifs or video clips. You can also add text captions and voiceover ...

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How to make videos for mobile?

This is how you can make vertical videos for mobile viewing, in a portrait format, using Rocketium: Go to the Rocketium editor. If you haven’t created an account, sign up here. Add media, text and voice-over You are taken to the “Add Content” screen. The first step to create a portrait video for mobile is to add your content. Here you can add images, gifs or video clips. You can also add text captions ...

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How to make videos for Desktop?

This is how you can make horizontal videos for desktop viewing, in a landscape format, using Rocketium: Go to the Rocketium editor. If you haven’t created an account, sign up here. Add media, text and voice-over The first step of making a landscape video for desktop viewing is to add content. In the Rocketium editor, this can be done from the “Add Content” screen. Here you can add images, gifs or video footage. You ...

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How to make videos for training?

This is how you can make training videos using Rocketium: Go to the Rocketium editor. If you haven’t created an account, sign up here. Add media, text and voice-over The first step to making a training video is to add the content. In the 'Add Content' screen, you can add images, gifs or video clips. You can also add text captions or add voice-overs here. To add media: Search: Click on the search icon (magnifying glass) ...

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How to make videos in less time?

Video making can be a time consuming process. But you can spend less time making videos by using Rocketium: Go to the Rocketium editor. If you haven’t created an account, sign up here. Add media, text and voice-over The step to making a video is to add your video content. Inside the Rocketium Editor, you can add images, gifs or video clips in this scene. You can also add text captions and voice-overs for ...

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How to make videos for free?

Here is how you can make videos for free using Rocketium: Go to the Rocketium editor. If you haven’t created an account, sign up here. Add media, text and voice-over On Rocketium, video creation is a 2 step process. The first step is to add your content. This can be done from the “Add Content” screen. Here you can add images, gifs or video clips. In this screen, you can also add text captions ...

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