Over the past few years, businesses have become customer-centric rather than product-centric. A marketing company’s strategies prioritize digital technology for better customer
Having high customer engagement is the secret to having high customer lifetime value. Without customer engagement, brands can’t remain competitive or build
In his bestselling book, Hooked, Dr. Nir Eyal describes habit-forming products as ‘nice-to-haves’ that gradually become ‘must-have.’ With consumers doubling down on
