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Creative Automation
What-is-a-Creative-Management-Platform
What is a Creative Management Platform (CMP) | Vendor Guide

Introduction What is a Creative Management Platform? Factors to Consider before Choosing a Creative Management Platform Vendor How Do High-Growth Companies Leverage CMP to Run High-Converting Campaigns Across Different Channels?  What Questions to Ask your CMP Vendor and What to...

October 26, 2021
Advertising
The power of personalization
Up Close and Personal: How Brands Can Enhance Customer Experience with Tailored Communication

Personalization is the currency that attracts and retains customers. The technological advancement in the last decade has ushered us into a  “digital-first” era which not only forced brands to heavily focus on the digital side of their business but also...

March 24, 2023
Advertising
Agile CreativeOps for Retail Media
Riding the Retail Media Wave: Why Agile CreativeOps is the Future of Retail Communication

Amidst the pandemic, supply chain constraints, and market volatility, the retail industry has continued its upward growth trajectory, demonstrating the sector’s commendable resiliency. As of 2022, the global retail market reached a value of about USD 23 trillion and the...

March 16, 2023
Campaign
How to Streamline Client-Agency Collaboration & Achieve up to 2x Higher Client Satisfaction

Today, agencies focus on becoming strategic partners in growth for their clients. But the challenges with managing operational efficiency around creative production, timely feedback, and ensuring faster campaigns go live remain the same. It's like being stuck in an endless...

July 23, 2022
Creative Automation
How-Creative-Agencies-Can-Scale-Creative-Production-While-Reducing-TAT-And-Repetitive-Work
How Digital Agencies Can Scale Creative Production While Reducing TAT And Repetitive Work

5 campaigns going live daily.For 10 clients. Across 10 channels.2500 dedicated social media graphics a month.  The above could be the kinds of (conservative) numbers that digital agencies look at during creative production. Brands want digital agencies to become strategic partners...

June 15, 2022
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