In my previous article, I established that music in video is NOT a dying trend. As a video maker, you’re already aware of the need to have the perfect background music for video. Here are few tips you can keep in mind while selecting the apt background music for video:
TIP 1: KNOW YOUR MESSAGE
You make marketing videos for a purpose, maybe to engage your viewer or an ad to drive traffic to your site. Start your background music search by understanding what kind of video you are making. Do you want it to be entertaining or informative? Are you advertising a specific product or (subtly) promoting your brand?
TIP 2: CONSIDER THE ROLE OF BACKGROUND MUSIC FOR VIDEO
Ask yourself what role music will play in your video. Should the music track support or drive the messaging?
If you want to convey detailed information, you should choose a supportive track that doesn’t pull the attention of the viewer. If you’re trying to convey broad concepts, then look for a track that evokes more emotion.
The background music for video ads should complement the ad. The track you choose should match the tempo of the music with the pace of the video.
How to select a complementing background music track:
- Make sure the music does not draw attention away from the video.
- If your video has narration, avoid vocal tracks.
- Pick music with steady pace and no sudden spikes in mood or instrumentation.
Did you know that Rocketium is the ONLY online video maker that lets you add your own music to your videos in minutes!
TIP 3: DEFINE THE MOOD
Once you have determined the message you want to convey and the role your music track plays, define the mood.
Do you want the video to be perceived as positive, aggressive, or thought-provoking? Do you want your viewers to feel happy, relaxed, pumped, uplifting, or sad? Pick the music genre with appropriate mood.
TIP 4: SELECT THE GENRE
Narrowing down on a specific genre will help you pick multiple tracks which are appropriate for your video.
These are few genres that are included in the Rocketium Editor for you to browse from.
TIP 5: SELECT THE MUSIC TRACK THAT SPEAKS TO YOUR AUDIENCE
The background music for video also depends a lot on the target audience of the video. For example, if you’re making toys, you can use children-suitable music in your videos.
You need to consider demographics too when choosing music for your video. Does your audience listen to music based on a cultural tribe they’re a part of (ex: Hiphop, Indie Rock, or EDM)? Will the choice of a certain genre speak straight to the heart of your target audience?
TIP 6: DON’T STEAL MUSIC
Music composers and artists work hard. Avoid plagiarising someone else’s work. If you like a track and want to use it as the background music for video, get permission or the license to do so. Apart from being morally wrong, your video can face some harsh consequences varying from your video taken down by the video host to legal action from the copyright owner.
Look for royalty-free music for your videos. A good library houses a wide, variety of musical genres from heavy metal to country to classical.