Rethin Vipinraj, Author at Academy

Marketing

Healthtech Marketing: Top 7 Strategies for Healthtech Marketers

The pandemic has forced humanity to stay indoors and maintain social distancing. Even healthcare was forced to take the digital route to a great extent amidst the complete lockdown. Fortunately, digital-first healthcare solutions like telehealth, virtual consultations, remote monitoring, etc.,...

August 11, 2021

Marketing

Top 5 EdTech Marketing Strategies to Grow Market Share

These are exciting times for the EdTech industry. With Byju’s and Unacademy getting into the unicorn club recently and at least two more in the running, EdTech companies are the new blue-eyed boys of India’s startup sector. The pandemic has...

August 10, 2021

Ecommerce Marketing

Interactive Kiosks in Retail and Ecommerce

Over the past few years, businesses have become customer-centric rather than product-centric. A marketing company’s strategies prioritize digital technology for better customer engagement. According to the WBR analysis, 80% of retailers see the widespread introduction of interactive self-service kiosks as...

July 21, 2021

Marketing Retention

10 Things You Need to Know to Level Up Customer Engagement in 2021

Having high customer engagement is the secret to having high customer lifetime value. Without customer engagement, brands can’t remain competitive or build long-term relationships with customers. They also can’t understand who their target audience is or figure out what offers...

July 15, 2021

Growth Marketing Retention

How to Engage Users based on Frequency of Mobile App Usage

In his bestselling book, Hooked, Dr. Nir Eyal describes habit-forming products as ‘nice-to-haves’ that gradually become ‘must-have.’ With consumers doubling down on shopping, gaming, and OTT content, average mobile app usage jumped 40% year-on-year in 2020 alone- a not so...

July 8, 2021

Conversion

5 Proven Steps of Conversion Optimization from a Growth Expert

What if we told you, you can generate more revenue with the existing amount of traffic? Conversion optimization typically translates to better conversions from your current traffic. Better conversions mean more revenue, and more revenue leads to more growth and...

July 7, 2021

Retention

Customer Retention Strategy Framework with Tried & Tested Examples

What’s better than acquiring 100 new customers a month? That seems like a simple question, but the answer isn’t “acquiring two hundred customers.” It’s retaining the existing ones. Often, businesses dedicate more resources to acquiring new customers than finding innovative...

June 23, 2021

Acquisition Videos

How Videos Can Be Used to Reduce Your Bounce Rate

Your website is the face of your online business. But if your site is struggling to convert visitors, then it might not be leaving a good first impression. How do you know for sure? While there are many ways to...

June 22, 2021

Acquisition

How To Build A Bankable User Acquisition Strategy

Your business’s ability to acquire new customers and engage with them for long is the key factor that will determine all potential growth. You can spend many hours perfecting a product or service, but if you haven’t built a robust...

June 11, 2021

In-App Marketing

10 Best In-App Messaging Examples

Interested in using in-app messaging for your marketing campaign? When done right, it’s a smart way to improve customer engagement and garner more customer satisfaction. What’s more, it also improves customer retention. In-app messaging also helps users make the most...

May 28, 2021

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