How to use personalization in creatives this holiday season to boost engagement and sales

In a competitive landscape, personalization is the key driver of marketing success. As you study the customer journey and the capabilities displayed by companies acing the curve, one thing is clear: people want and expect a personalized brand experience. In fact, 80% of consumers are more likely to buy from a brand that provides a personalized experience. While previously, brands used price as an indicator to determine a spike in engagement and sales, surveys by consumers globally painted a different picture. 

The limitless potential of personalization, especially during the holiday season, allows marketers to create a more human experience for customers across channels and different buying stages. Customers want personalization, and 91% are more likely to shop with brands that provide offers and recommendations that are relevant to them. Using data-driven creatives to optimize marketing efforts during the holiday season will help open doors to engage with potential leads and tap into segments to an unprecedented degree. 

In this blog, we will understand how personalization in creatives can help boost revenue, sales, and engagement to create a band of loyal customers. 

Personalized Videos 

Personalization is believed to boost marketing spend efficiency by up to 30%. Who knows that better than Urban Company, one of India’s largest home service marketplace. A pragmatic marketing team at Urban Company relied heavily on their design team and faced bottlenecks in running hyper-targeted campaigns during the holiday season.

So, with the help of Rocketium, a platform that offers creative software solutions to design teams, Urban Company activated a template studio to make banners and videos for the brand’s channels. With hundreds of changeable creatives available in the template studio, Urban Company automated and scaled its creative production process during the holiday season. Harnessing the power of bite-sized information with your audience is a great way to interest them with seasonal brand offers. 

Social Media Posts 

With billions of active social media users, platforms like Facebook, Twitter, and Instagram are the easiest ways to ensure your content is shared as planned. Since your audience is also browsing through a competitor’s business profile, it is imperative to churn out engaging content that stands out. During the holiday season, use browsing behaviour, buyer history, and user demographics to send out targeted brand specific offers. You can also implement A/B testing before the holiday season to identify what works best and take those insights to improve future creative developments. On the other hand, 90% of consumers are willing to share personal behavioral data with companies for a cheaper and simpler experience. 

Netflix used Facebook to conduct a holiday season poll before Christmas. It not only drove brand awareness for Netflix but brought in substantial data regarding the movie preferences of their audience. A successful example of personalized user experience. 

Ad Banner Creatives

Creative banners offer a limited time of exposure to the viewer, making visual impacts an integral part of the strategy. On an e-commerce platform like Amazon, a seller’s standpoint on maximizing the impact of creatives is by using automation technology to understand the creative challenges faced by them during the holiday season. A data-driven and powerful creative automation platform like Rocketium enables sellers to strengthen their trust and credibility among buyers. 

Creative automation technology helped Amazon reduce creative costs by enabling its sellers to make better brand-compliant ad banners that were then displayed on the e-commerce website. 

Pop-Up Notifications

Implementing a content matrix in overlapping areas where unique communication takes place also fosters creatives to resonate with the target audience. Data-driven creatives like pop-up notifications empower brands to create value and increase engagement for first-time customers. Since customer acquisition plays a key role in driving sales during the holiday season, carefully curated personalized pop-ups via emails, push notifications, or website homepages nudge buyers about the latest offers. 

Spotify is a leading brand that sets a great example of sending out personalized email content. Their copy is particularly effective because the brand focuses on personalization in a way that makes the subscriber feel like they are being rewarded for their time. The content is relevant, value-packed, and lends a sense of exclusivity to the recipient. The mail closes with a call-to-action that encourages the reader to use Spotify’s streaming service. This tailored creative solution targets existing and potential customers throughout the marketing lifecycle.

Ad Copies 

Today people don’t read; they skim. Making the objective of an ad copy simple: to maximize the impact of every word by sharing a convincing brand story. So what makes the best advertisement? Whether you choose print, television, or the internet, the stories you share should elicit a variety of emotions. 

Nothing brings people together like a personalized creative on a festive occasion. Coca-Cola’s Share a Coke campaign was a story that broke the marketing and advertising industry. Their share a coke with whomever’s name is on the can/bottle leaned into personalization with a sense of individual ownership. Regular buyers were enchanted with the personalization, and the campaign was a particular hit during festivals like Diwali. 

The Verdict

The idea behind offering a personalized customer experience is simple- to boost sales and revenue. By implementing personalization in creatives during the holiday season, brands are investing in technology that provides an optimal experience to their customers. The holiday season is a golden opportunity for brands to leverage the power of personalization and attract potential customers. 

Ayush Parti

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