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Category: Social Media Marketing

MarketingSocial Media Marketing
People amplifying social media messages
A marketer’s guide to contextual advertising

Would you spend millions of dollars for a 30-second ad spot?A spot on a Sunday Super Bowl is a holy grail for marketers. It is the one event where folks are excited to see these million dollar commercials, so much...

January 21, 2021
MarketingSocial Media Marketing
Conquer with context: Facebook Dynamic Ads and Creative Automation win together

In the previous edition, we went on to understand why personalizing your Facebook ads is important and how you could do that as a combination of strategy and creation at scale. In this week’s deep dive, we understand how creative...

December 28, 2020
MarketingSocial Media Marketing
Metaphorical attraction of Facebook and its audience with a magnet.
Are your Facebook messages contextually personalized?

Love it or hate it, you cannot ignore Facebook advertising when you are a performance marketer. Besides its awareness ads, Facebook provides pixel-based retargeting -- an easy, bankable stream to spend ad dollars. On the other hand though, the social...

December 4, 2020