- Case Studies
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People love watching videos. You want to make a video to promote your brand, but you’re still not getting enough people to watch it. Perhaps you’re not using the right means of video production? Or, are you simply doing it all wrong?
Today, we will look at two different means of video production; and hopefully, you’ll find the right one to use the next time you’re thinking about promoting your brand with an eye-catching video.
The key component to having successful video content is through marketing. Big or small, a business has to utilize video power, or risk being “nobody” on the Internet.
But still, you might not know how to get video production going, if you don’t know where to start. With that said, consider two different types of video production: in-house and outsourcing, and then look at their pros and cons.
When building an in-house production team, it’s important to know the scope of the project, and how much you’re willing to set aside for salary, overhead. Other than that, you can enjoy having full creative control over what you create. And, you’ll also have a team that already understands your brand and your vision, while being available to use equipment that you currently have on hand, and setting your own filming schedule.
Though, there are still some drawbacks that you should consider. You need to know how your team is going to work, and the limitations of location and equipment might have. Also, bias can get in the way of allowing other team members’ opinions, preventing you from getting fast results.
When you outsource your video needs, you don’t need to invest a lot of money in it, if you don’t want to.
Outsourced video production companies want your business. So, they’ll offer discounts on any of their services, whenever possible. And, since they have the technical know-how on video production, they’ll send you qualified filming crews and editors that can help you get your video up and running.
Like in-house production, outsourcing isn’t 100% perfect. If you’re new to video-making, then you might not know what to expect from an outsourced production company. Try to have your questions answered, before hiring a company to make your video. Plus, consider whether their work is temporary, or you need them for many years to come.
To better understand both methods of production, consider a few scenarios where each is a great fit:
This method is especially useful whenever your company is on a tight marketing budget, or you don’t want fancy companies to have more creative vision than you. Plus, you want someone who knows your brand to make a video that has its shine. Examples of when in-house production is recommended are videos on company culture, social media, explanatory videos, customer testimonials, tutorials, and FAQs videos.
Want a high-quality production? Then look to the experts to help you get the job done, while you focus on other priorities. Outsourcing is recommended for brand films, videos for your homepage, video ads, high-profile explanatory videos, animated/stop-motion sketches, and customer testimonials for your site.
Why not do a bit of both? In other words, have an in-house team, but have outside experts do the things that your team can’t. Many companies use this hybrid strategy to save money on resources and equipment. Also, your agency becomes more familiarized with your brand, while your in-house team can learn a production trick or two from the experts.
To make both methods work for you, ask yourself these questions:
Knowing which method of production is crucial when putting out a video that makes your business shine. No matter which method you use, you need to know the perks and limitations; or, find a way to incorporate both. Every company is different, and every one of them will need to figure out which part(s) of production to outsourcing, or if they should outsource 100% of it. This is your choice. You must also never forget to build an effective video marketing strategy for your company to get ahead!