Video marketing is essential for success in today’s marketplace. So why are some businesses still putting it off? The three most common reasons I hear are:
- They’re camera shy.
- They don’t think they’ll do a good job.
- They don’t think they need to.
However, let’s discuss 7 reasons why R.O.I in video marketing is much greater than your expectations:
It’s too easy
Sometimes video marketing is just as simple as just recording a five-minute video on your hand held the camera, mobile phone or web cam or even just creating a quick slideshow. Upload it to a couple of websites, and get viewers worldwide.
Google knows human beings love video
Video is the in thing right now, it is popular with Google because Google knows that video is in demand – it’s what people are searching for. With over 50 years of TV, people have been conditioned to watch the box with interest. It has also conditioned humans to become responsive to audio/visual advertising rather than plain old text.
Some people spend months trying to get high rankings in the search engine only for them to disappear again. With video marketing, your business can get exposure in the top pages of the search engines, even for competitive keywords.
Why? This is because the search engines love video and will rank it high in Google, which is the number one search engine. It’s worth noting that YouTube, which is the number one video search site; is now also considered the world’s number two search engine, even beating Yahoo and MSN.
A video can also be used to direct prospects to your site or blog to increase traffic, give instructional classes or be used in an email capture page. To succeed online, it’s best not to jump in head first with a sales pitch; it’s about building a relationship with the customer first, then not only may the prospect turn into a one-time sale but develop into some repeat business too.
After you have made your videos and have your system in place with an auto responder and sales copy, you don’t have to lift a finger if you don’t want to. You just sit back and watch the profits roll in; you really can earn money while you are asleep because your videos act as 24/7 sales people, except you don’t have to pay them wages.
There is no limit to how many videos you can make, and there are many high-traffic sites that will display every video you ever make for FREE! That means millions; yes millions of people could watch your video.
It’s practically free! If you already have a video camera/web cam, and the internet, then you may have already paid all the money you will ever need to spend. Videos can be uploaded and distributed to hundreds of thousands of hungry customers for FREE! Of course, there are paid methods of distributing video, but if you are building on a budget, the video really can be free.