Challenge
Creation of hundreds of banners and videos daily for use in app promotions, social media marketing, and performance marketing campaigns.
5x
reduction in the campaign lead times
8x
more personalized campaigns
85%
reduction in creative production cost
About Urban Company
About Urban Company
Urban Company is India’s largest Home services marketplace. The platform helps customers book reliable home services ranging from beauty services, fitness training, appliance repair, plumbing, and so on. Since its inception in 2014, Urban Company has built a huge network of trained service professionals and served customers across major metropolitan cities of India, U.A.E, Australia, and Singapore.
Industry
Home servicesEmployees
25,000+ service professionalsReach
22 cities in 4 countries
Solution
Decoupled the creative and production processes using Rocketium.
Benefit
The design teams can now focus on brand templates, while the marketing team can make creatives in minutes with Rocketium
The Challenge
The Challenge
The marketing team at Urban Company regularly runs multi-channel digital campaigns for different business objectives. They require hundreds of banners and videos daily for use in-app promotions, social media marketing, and performance marketing campaigns.
The scale of creatives spiked during seasonal and holiday campaigns. The Urban Company marketing team routinely faced these three challenges.
High turnaround time of up to 14 days in launching marketing campaigns due to the volume of visual creatives required.
Design bottlenecks faced in running hyper-targeted campaigns that require a massive number of visual creatives.
Heavy dependence on design teams during the entire cycle of design, review, and production of variants and adapts.
Rocketium streamlines our time-consuming design process across app assets and digital marketing. It has solved the problem of customizing creative volume while empowering the team to be self-sufficient.Rahul Deorah, VP Marketing, Urban Company
The Solution
The Solution
Urban Company transformed the way their marketing teams create and manage creatives by decoupling the creative and production processes using Rocketium.
Here is a quick glimpse of how it works:-
• Design and brand teams make an on-brand banner and video templates for different use-cases
• Distributed marketing teams use a simple form-based interface and spreadsheet data to make creatives in minutes
The Outcome
The Outcome
An 8x reduction in lead time for new campaigns
5x more campaigns that involve creative personalisation for hyper-targeting