About Khatabook

Khatabook is one of the most widely used digital ledger apps for small businesses across India. It enables merchants to track business transactions safely and securely. It also offers features such as online payment collection through UPI, sending periodic reminders to creditors via messages, and report generation. Within a short span, Khatabook has become a business management lifeline for millions of merchants across the nation.

The Challenge

Khatabook’s marketing team wanted to create personalized banners for a large number of merchants. The visual had to be made in 4 sizes to enable merchants to use these creatives on multiple social channels.

Even for such a small number, running this campaign meant the creation of thousands of banners within a day after the campaign was conceptualized. It was impossible to achieve this manually with design teams that were already extremely busy.

The Solution

The Khatabook team used the power of Rocketium’s Creative Automation Technology to create banners in bulk through a spreadsheet input.

Here is a quick glimpse of how it works:-

1. Step 1: 
   Design and brand teams make an on-brand banner template and through one-click Photoshop integration, the banner design was imported into Rocketium.
2. Step 2: 
   Merchant data was collected and fed into the template design through a spreadsheet to generate personalized banners at scale. Size adapts for different social channels were automatically generated as well.