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ET Brand Equity & Rocketium presents

Virtual Conference

Outliers 2022

  • 26th May, 2022
  • On-demand
  • Curated sessions for analysts, designers, marketers

  • Hands-on lab and useful handouts

  • No-fluff content from real operators

“With growing competition and dwindling attention spans, users ignore the mundane. They notice only the outliers. This is an event for existing and would-be outliers.

About Outliers 2022

Everyone is playing the digital game today with more money and more expertise than ever before. Growth teams are chasing ever-increasing targets and racing against ever-decreasing timelines. And yet there are a few teams who consistently hit the mark with their campaigns. This event celebrates these outliers as they share their secrets.

  • 1 Day
  • 4 Interactive Sessions
  • 10 Expert Speakers

Opening Keynote

Introduction to Outliers

Outliers are no different from us, only they have hacked their own market, unlike any predecessor or competitor. This keynote will explore their love for data-driven outputs, and constant tweaks to improve their own brand even if it's small bits at a time.

  • Satej Sirur

    CEO & Founder, Rocketium


Fireside Chat

What defines outliers and trend-setting brands?

The largest brands see Leo Burnett South Asia CEO Dheeraj as an important partner in their growth. That is because he and his team blend creativity, technology, and data to deliver outsize returns predictably. In this fireside chat, Satej and Dheeraj will speak about how this outlier growth machine works behind the scenes.

  • Dheeraj Sinha

    CEO at Leo Burnett South Asia

  • Satej Sirur

    CEO & Founder, Rocketium

Learn to optimize your campaign creatives from Industry leaders

Growth experts focus on improving creatives to a point where users are connecting with their visual messaging and conversions keep climbing up.

Learn how they do it

Hot Takes

Creativity, Data, and Experiments – the road to 10x performance

A session on performance creatives, this interactive set will explore expert opinions like you’ve never seen before. Experts from the most celebrated brands will tear down Performance Creatives -- analyzing use cases, campaign objectives, performance indicators, budgets, and most importantly how these levers impact the metrics.

  • Resha Jain

    Vice President, Content Marketing of SUGAR Cosmetics

  • Sai Thota

    Head of Digital Marketing, Ferns n Petals

  • Ganesh Balakrishnan

    Co-Founder, Flatheads Shoes

  • Karan Rao

    SVP of Business, Rocketium


Hands-on Lab

How Outliers use Creative Intelligence to optimize for conversions in any campaign!

A live showcase of how to go from vanilla campaign analytics to decadent insights about the campaign’s messaging decisions - format, text, imagery, and more. You will see how to use these insights to lower CAC and identify promising areas of investment.

  • Srijan Kumud

    Director, Customer Success at Rocketium


Partner in growth

How agencies stay one-step ahead with analytical insights and top-of-the-line tools

Agencies are facing strong headwinds of ever-improving algorithms and the wave of in-sourcing. The agencies who kept doing what was working five years ago are not around anymore. The outlier agencies have unique creative and analytical insights, use both in-house and best-of-breed software, and act as true growth partners to brands. Hear from a few such outlier agencies.

  • Aalap Desai

    Chief Creative Officer, isobar India and Taproot Dentsu

  • Chintan Soni

    Vice President Digital, Madison World

  • Vikas Chawla

    Co Founder, Social Beat

  • Kunal Sharma

    Director, Sales, Rocketium

Get the recorded sessions from Outliers 2022