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Featured Posts

CampaignPush Notifications
5-Simple-Steps-to-Run-Personalized-Rich-Push-Notification-Campaigns
5 Simple Steps to Run Personalized Rich Push Notification Campaigns

Why use rich media in your push notification campaigns? They say out of sight is out of mind. In the fast-paced world of digital advertising, this is an existential challenge for marketers. Let’s consider a typical online shopping scenario. Often...

April 6, 2022
CampaignGrowth Marketing
Creative-Testing-Playbook-with-Insights-from-Top-Growth-Teams
Creative Testing Playbook with Insights from Top Growth Teams

In a world of ever-shrinking attention spans and constantly evolving algorithms, brands have just one rein in their control – creatives. But even that has no room for gut feelings or a "let’s throw it on the wall and see...

April 1, 2022
CampaignIn-App
In-app marketing
In-App Marketing Redefined: Integrate your App with a CMP for More Impactful Campaigns

If your app has a higher than average open rate but nothing to show for it in terms of conversions, you’ve got some work to do! In-app marketing helps you create an exclusive brand experience and push the right offers...

March 31, 2022
CampaignCreative Automation
Wholistic-Digital-Advertising-Analytics-CMP.
Wholistic Digital Advertising Analytics with Creative Management Platform

Investigating advertising analytics across multiple platforms for multi-channel campaigns taking up a lot of time? Not able to view advertising analytics across channels and campaigns in a single platform? Do you lack the agility to quickly incorporate learnings from campaign...

March 9, 2022
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