Make YouTube bumper ads to drive brand reach

YouTube has doubled the number of pre-roll Ads it shows since 2018. These ads are shown at the beginning or middle of a video Ad usually feature two Ads. 

Bumper ads provide companies and marketers the perfect opportunity to increase brand reach while highlighting a campaign, product or service.

Unlike normal YouTube Ads, bumper Ads are un-skippable and must be 6 seconds long, meaning you have your audience’s complete attention for 6 whole seconds, and you have to make an impact.

A YouTube video Ad often costs less than Ads on other social media platforms, with an average cost-per-view of $0.10 – $0.30 while Facebook is near $9.00 CPM, but Instagram, Twitter, and LinkedIn benchmarks are closer to $6.00. 

A YouTube video Ad template that allows users to create tailored, branded videos for their customers is essential for every marketer.

YouTube is one of the most popular social platforms and the most popular for video. Boasting over 1.9 billion monthly active users, YouTube is a social giant and marketers can use Rocketium’s YouTube Ad template to take advantage of this.

While YouTube Ads come in several different formats, a bumper Ad is best for increasing brand and campaign visibility rather than longer skippable videos.

The 6-second unskippable Ads are perfect for highlighting your company and here are some pointers to keep in mind: 

• Single goal – Since YouTube bumper Ads are only 6 seconds long, focus on only one objective. This objective can be focused on a single product’s features, a sales season, an overview of a specific category. Whatever it is, keep it concise and to the point. Do not stuff too much into those 6 seconds.

• Simple – Avoid too many visuals, cut scenes, and overwhelming text. These elements might be fine in a typical YouTube video Ad but will not work for a 6-second video. Be straightforward, concise and end with a good call-to-action. 

• Fast start – Every YouTube Ad needs to make an impression to keep audiences interested and boost click-through rates. The same applies for YouTube bumper Ads as well; add striking, funny or creative visuals to kick start the Ad and grab the viewer’s attention. 

• Shoot for the specific format – Many marketers make the mistake of shooting for a 15 or 30-second Ad and then cutting down to suit the bumper ad format. You can avoid this by using Rocketium’s YouTube Ad template, which is specifically focused on creating an effective bumper Ad. 

Rocketium provides the perfect template to create an enticing YouTube bumper Ad with customizable images, video, colors, and text. Marketers and influencers can use this template to bring attention to their company or product without being overbearing or annoying users.