YouTube is the most used video platform globally, with close to 1.5 billion users viewing around 1 billion hours of video every day. However, 81% of businesses prefer to use Facebook for video marketing.

Twitter and Instagram also make up a large portion of video viewers. Catering to all these platforms is simple through a news headlines video template. Here are some basics to keep in mind: 

1. Clear text – News videos must contain text with 100% clarity so that viewers immediately understand the topic and development. Clear grammar and punctuation are a must. Make sure the colors you choose are also clearly visible against the background.

2. Focus on what’s important – A news headlines video should get to the point almost immediately. A simple headline, followed by a small paragraph, both accompanied by imagery, is ideal for delivering the news.

3. Call-to-action – Once the news has been delivered, do not forget to add an enticing call-to-action at the end. As stated earlier, viewers are 95% more likely to remember a call-to-action through video rather than text.

4. Keep it short – Keep your videos under 2 minutes and make sure to catch the audience’s attention in the first 10 seconds. Around 60% of viewers leave the video after 2 minutes while some skip straight past it if they aren’t entertained in the opening 10 seconds.

Use Rocketium’s news video template, engineered by experts, to make the most of news developments, regardless of the field. Attract users and retain their attention with a great video filled with easy to understand text.