Make professional letterbox videos on social media

Statistics show 83.8% to be the digital penetration rate in the U.S. Engage your audience on social media with letterbox videos from Rocketium.

Make Letterbox Video

232M

is the number of digital video viewers in the US

85%

Of the U.S. internet users watch online videos

100M

hours of videos per day are watched on Facebook

45%

watch more than an hour of FB or YouTube videos

What is letterboxing?

It’s a practice of transferring film shot in the widescreen aspect ratio to standard-width video formats while preserving the film’s original aspect ratio. The image has black bars above and below it a.k.a mattes.

Mattes are required to combine two or more image elements into a single, final image or it’s used to mask certain areas of film emulsion to selectively control which areas are exposed.

There’s static matte, where the shape of the mask doesn’t change from frame to frame. Other shots may require mattes that change, to mask the shapes of moving objects, such as human beings or spaceships. These are traveling mattes. They enable greater freedom of composition and movement.

Cater to a global audience by making your video in multiple languages

Native videos of Facebook have 10X higher reach compared to other video types.

Use Rocketium’s built-in subtitle editor to automatically add subtitles to video footage of speeches, interviews, and inspirational talks.

10 easy steps that'll make your video more cinematic

1. Frame your shots – Use the rule of thirds
2. Create a shallow depth of field – Use a lens between F3.5 and F1.2
3. Stabilize your moving footage – Use a 3 Axes Gimbal or a Glidecam
4. Use warp stabilizer in premier
5. Add cine bars
6. Color grade your footage
7. Slow down – Shoot at 60fps. Convert it to 24fps.
8. Don’t blow out the highlights – Use the histogram on your camera
9. Use a slider to create depth
10. Use cinematic fonts – Bold fonts

How to use this template to make Letterbox Videos

Step 1

Click here to apply this template, or visit the Dashboard to create a new video.

Step 2

Upload images and video clips, or search from over 2 billion visual assets in the library.

Step 3

Add text and relevant CTAs, and style as needed.

Step 4

Select a theme and customize this template for your brand.

Step 5

Add your logo and brand colors. This helps your viewers identify your brand, and increases the brand recall rate.

Step 6

Publish the video and share it to your social media handles directly. Rocketium lets you connect your accounts for instant sharing.