Make awesome Facebook cover videos for your brand

Highlight your brand's message, promote an event, or show off your product in the form of captivating videos

Make Facebook Cover Video

64%

of users are likely to buy after watching a video

49%

spike in revenue growth than the non-video marketers

12.62%

increase in conversion rate with video on a landing page

52%

of the marketing professionals make videos for best ROI

500M people are watching video on Facebook everyday

Videos are especially prominent when you open a page on your phone. In fact, 76% of the users would share a branded video with their friends if it was entertaining.

Less than half of the businesses use videos on their homepage (yep, their loss!). But 83% of those who do claim video explainer to be extremely effective.

Facebook Cover Video Guidelines

Let’s start with some guidance from Facebook. Here’s what they say our page video cover should be like:

1. It should be at least 820 x 312 pixels and between 20 and 90 seconds. For best results, choose a video that’s 820 x 462
2.It should be between 20 and 90 seconds
3. It should NOT be deceptive or misleading. You should also be aware of the copyrights.
4.You can use arrows to scroll through up to 10 thumbnail options for your cover video.

Tips to make marketing business promotional videos

1. Create a storyboard and script
Storyboard helps you figure out what shots you need before you start filming and shooting script is like a screenplay for your video. Helps your clients to visualise what the end product looks like.
2. B-roll
It is essentially any footage that isn’t part of your primary shot. For example people using the website, app, or product on the phone.
There’s no such thing as too much b-roll, shoot absolutely everything. Get some slider shots, focus shots, gimbal shots and mix it up.
3. Rule of thirds
This is all about composition. Imagine your shot to be divided into 9 equal sectors by 2 vertical and 2 horizontal lines by 4 interconnecting dots so that your subject of interest must be on the lines or dots.
4. Picture Settings
High contrast images feel much more sinister and suspenseful. Helps set the tone and message of your video
5. Lighting
Try and visit the film location beforehand to gauge the field of light that’ll be there. Try to avoid open windows, big-screen projectors and light the subjects evenly. Use exposure meter and zebra lines to correct it. Keep the video under exposed so that it’s easier to make desirable changes later on.

How to use this video template to make a Facebook cover video

Step 1

Click here to apply this template, or visit the Dashboard to create a new video.

Step 2

Upload images and video clips, or search from over 2 billion visual assets in the library.

Step 3

Add text and relevant CTAs, and style as needed.

Step 4

Select a theme and customize this template for your brand.

Step 5

Add your logo and brand colors. This helps your viewers identify your brand, and increases the brand recall rate.

Step 6

Publish the video and share it to your social media handles directly. Rocketium lets you connect your accounts for instant sharing.

Automate video creation: Rocketium Code

Use Rest APIs to create videos like this from pre-built templates. Either pull existing data from your database, or set-up a form on your website to capture data in real-time, and use it to make videos with the click of a button. Perfect for e-commerce websites.

Make videos online: Rocketium Studio

Don’t have a need to create videos in bulk? Check out Rocketium Studio. It is a fully-customizable DIY online video creation platform. Access billions of royalty-free media assets, over 300 animations, and built-in templates for multiple industries and use-cases.

Embed our video editor: Rocketium Button

Embed Rocketium’s video editor on your website and monetize. White-label our DIY video creation platform and allow your users to make videos on your website. No Rocketium branding. Fully customizable experience for your users.