The biggest challenge was consistency at scale, with a large volume of employees needing design solutions.
jobs delivered through Outfit in FY1718
Many staff work in functions that require them to produce collateral. One of our biggest goals is to empower people to do what they love – we want them to do the best job they can and don’t want to slow them down and make it difficult. Outfit has allowed more people in the University to access great tools that allow them to stay on-brand.Vicki Goodwin — Director, Brand & Marketing Strategy, Monash University
All people interacting with the university expect a superior experience at every touch point. Universities must demonstrate the depth and breadth of their offering in dozens of channels. Monash identified that they to present their brand in a consistent way, at the scale a University of this size requires.
With 10 faculties and hundreds of staff using the brand and creating collateral, it was challenging to ensure everyone remained compliant. The central marketing team was working hard but struggling to keep up with the volume of requests. Following a re-brand, the Monash Brand, Marketing and Communications team sought a solution to allow them to empower staff to become brand ambassadors and champions while maintaining brand consistency.